A banner quarter for Xiaomi helped the Chinese mobile company grab the No. 2 spot in global smartphone shipments, according to newly posted Q2 numbers from research firm Canalys. This is pretty astonishing growth for the company, capturing 83% year-on-year for the quarter and 17% of the global market.
This jump puts Xiaomi at number two globally, behind only Samsung’s 19% by a relatively small margin. Apple is in third place with 14% (after slowing its own solid growth), while fellow Chinese makers Oppo and Vivo round out the top five at 10% per piece.
Huawei, of course, is nowhere to be seen among the top companies. This is a huge drop, due in no small part to the blacklisting, which has barred the company from certain markets (namely, the US) and cut off access to US mobile products, including Google’s Android and various apps.
Canalis cited aggressive pricing as a big factor in Xiaomi’s success – especially in contrast to premium-priced offerings from Samsung and Apple.
“It is now changing its business model from challenging to existing with initiatives such as channel partner consolidation and more careful management of older stocks in the open market,” Ben Stanton, research manager at the analyst firm, said in a release. “It is still largely skewed towards the mass market, and compared to Samsung and Apple, its average selling price is about 40% and 75% cheaper, respectively. Therefore a major priority for Xiaomi this year is its high-end -end devices, such as the Mi 11 Ultra to increase sales.
The company certainly isn’t a household name in the States (the company has dealt with its issues here), but it’s recently found particular success in Latin America, Africa, and Western Europe. It seems there is still plenty of market available to continue its expansion to compete with Samsung, even as Oppo and Vivo are expected to continue their own rapid global growth.