November 19, 2020 7:34:38 am
Wonder Woman 1984 is not leaving US theaters or moving until 2021, but it is changing course. The last major blockbuster holdup of 2020 is still opening in American theaters on Christmas day, but it will be made available to HBO Max customers for its first month for free, Warner Bros. said on Wednesday.
The film will also hit international theaters on December 16.
Ann Sarnoff, chairman and CEO of WarnerMedia Studios and Networks Group, said in a statement, “As we grow these unprecedented times, we must be innovative in moving our fans forward while continuing our business.”
After the first month on HBO Max for free, Wonder Woman 1984 will play in theaters for a few weeks before being available for rent on demand.
This is an unprecedented strategy for a film of its size, but an indication of the extraordinary measures that many Hollywood studios have had to resort to in the COVID 19-era. Most major films that were scheduled for 2020 have delayed theatrical release until 2021 or sent them to the streaming platform for a premium rental price, as did the Walt Disney Company with Mulan.
Audiences have not been returning to theaters in significant numbers since it resumed nationwide in late August. Warner Bros. did an initial test of water with Christopher Nolan’s Tenet, the first major film to open in theaters after six months of closing, but it did not do pre-epidemic numbers in the US, where theaters still figure prominently Markets such as Los Angeles and New York were closed. The contestants noted. Most studios decided to pursue their biggest films at the time with the James Bond film No Time to Die to West Side Story and Black Widow until next year. Warner Bros. sent its next big film, The Witches, directly to HBO Max, which was launched by parent company Warner Media earlier this year.
However new films are being released in theaters weekly, where the open, the exhibitors are struggling and desperate for government support and a steady stream of blockbusters to populate their screens.
Wonder Woman 1984 is a staple tent for Warner Bros. The first film to gross more than $ 821 million globally in 2017 and the sequel that brings back director Patty Jenkins and star Gal Gadot has been highly anticipated not only by fans, but also by theater owners. Recent spikes in coronaviruses around the country have prompted some areas to close indoor theaters again.
Jenkins wrote about the decision on Twitter.
“At some point you have to choose to share any love and happiness you owe over everything else,” she wrote. “We love our film because we love our fans, so we really hope that our film brings a little bit of happiness and makes you sad all this holiday season.”
Gail Gadot tweeted, “IT time. All of us have long waited for it to arrive. I cannot tell you how excited I am for all of you to see this film. It was not an easy decision and we never thought that we would have to hold off on the release for so long but Kovid shook the whole world. We feel that the film has never been relevant and we hope that it will bring some joy, hope and love in your hearts. Wonder Woman 1984 is a special for me and I can only hope that it will be special for you too. We have put our heart and soul into it. So .. you can see it in Inner (they are doing an amazing job keeping it safe) and you can watch it on HBOMax from their homes. Send you my love Please protect and wear a mask. Happy Holidays to all of us! Let the light shine. “
Warner Media CEO Jason Killer said they would measure the film’s performance “in a completely new way”.
“More than four million fans in the US enjoyed the film Wonder Woman on its first day in 2017. Is it possible to do that again with Wonder Woman 1984 between theater and HBO Max?” Killer wrote on Wednesday. “We’re very excited to find out, doing everything in our power to give fans the power of choice.”
With input by Entertainment Desk.
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