VisualPing, a service that can help you monitor websites for changes like price drops or other updates, announced it raised $6 million in a $2 million seed round it announced earlier this year. is. The round was led by Seattle-based FUSE Ventures, a relatively new firm with investors exiting Ignition Partners last year. Former investors Mistral Venture Partners and N49P also participated.
The Vancouver-based company is part of the current Google for Startup Accelerator in Canada. This program focuses on services that leverage AI and machine learning, and, while website monitoring may not seem like an obvious area where machine learning can add a lot of value, if you’ve ever used one of these services. So you know they can often exposes you to a plethora of false alerts. For the most part, after all, these tools simply look for something to change in the underlying code of the website and then trigger an alert based on that (and probably some other parameters you set).
Earlier this week, VisualPing launched its first machine learning-based tool to avoid this. The company argues that it can eliminate up to 80% of false alerts by combining the feedback of its more than 1.5 million users with its new ML algorithm. Thanks to this, VisualPing can now learn the best configuration for how to monitor the site when users set up a new alert.
FUSE’s Brendan Wells said, “VisualPing has the hearts of over a million people worldwide, as well as the vast majority of the Fortune 500. It is a dream to be part of their journey and lead this round of funding.”
VisualPing founder and CEO Serge Salager told me that the company plans to use the new funding to focus on building out its product but also building a commercial team. The company’s growth so far has been mainly product driven, he added.
As a part of these efforts, the company also plans to launch VisualPing Business, with support for these new ML tools and additional collaboration features, and VisualPing Personal for individual users who want ticket availability for concerts or news, Want to monitor things like track price. For example drop or job posting. For now, the Personal plan will not include support for ML. “False alerts are not a big problem for personal use as people are checking two or three websites, but a bigger problem for enterprise where teams need to process hundreds of alerts per day,” Salgar told me. Told.
The current idea is to launch these new plans with mobile apps for iOS and Android in November. The company will also relaunch its extension around this time.
It’s also worth noting that while VisualPing monetizes its web-based service, you can still use the extension in the browser for free.