Verizon pauses Facebook ads amid growing boycott
Verizon joins a growing list of companies stopping buying ads on Facebook, its boycott meant to force the social networking giant to do more to remove abusive content from its platform.
The boycott began earlier this month when six civil rights groups called for a shutdown of advertising on Facebook in July and advertised on Facebook to advance social networks to counter hate speech and misinformation. Ice cream brand Ben & Jerry’s, outdoor-product vendor Amusement Equipment Inc., better known as REI, and outdoor clothing brand The North Face have already announced their support for the boycott.
A Verizon spokesperson said the company was stopping its Facebook ads but not boycotting the company.
“Our brand safety standards have not changed,” a Verizon spokesperson said in an email. “We’re stopping our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.”
Facebook responded to Verizon’s move by saying that it was working towards removing hate speech from its platform.
“We respect the decision of any brand, and remain focused on the important work of removing hate speech and reporting critical polling,” said Caroline Everson, Facebook’s global business group vice president. “Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”
The Anti-Defamation League, NAACP, Sleeping Giants, Colors of Change, Free Press and Common Sense say that boycotting advertising on Facebook will pressure the company to use its $ 70 billion in annual advertising revenue to support those people. To do that aims at racism. And to increase security for hate and private groups on site.
Groups are asking Facebook to make several changes, including creating a separate moderation pipeline for hate speech, allowing some people targeted with harassment or disgust to talk to a survivor on Facebook , And to tell advertisers how often their content was shown, next to posts that Facebook removed for misinformation or hate speech.
A Facebook spokesperson did not respond to questions about whether the company was considering any of those recommendations.
This move by Verizon after the ADL released the advertisement sent an open letter to Facebook to stop their advertising activity. ADL says about 100 brands have joined the boycott.
Rights groups say Facebook has allowed content that could provoke violence against protesters to protest racial justice in the wake of the deaths of George Floyd, Bryo Taylor, Tony McDade, Ahmed Erby, Rashard Brooks and others are fighting. Facebook faced criticism for not removing anti-protest posts by groups advocating by President Donald Trump and even by the companySaid that violence could erupt.
ADL CEO Jonathan Greenblatt said in a statement, “We applaud joining this growing fight against hate and bigotry by stopping their advertising on Facebook’s platforms until they benefit people and security.” ” “This is real change.”