exactly five months later Achieve $50 million in debt and equity, valorio Closes on a $30 million Series A funding round.
Mexico City-based Valorio aims to invest in, operate and scale e-commerce brands as part of its self-described mission to “bring better products at more affordable prices” to Latin American consumers.
Valorio (which the company says is an extension of the Spanish word “valor”, meaning adding value), receives merchants who operate their own brands and sell primarily on online marketplaces such as Amazon and Mercado Libre. Huh. The company targets brands that offer “class-leading products” and which it believes have “significant growth potential.” It also develops in-house brands to offer the widest selection of products to the end customer.
The startup was founded in late 2020 and has since grown to over 100 employees across Latin America. Since then it has completed “multiple” acquisitions of local brands operating in various industries such as beauty, fitness and home goods.
based in california presite capitaMe and Kingsway Capital Co-led the round out of the United Kingdom, which also included participation from existing backers such as Kaszek, Upper 90 and FJ Labs. The company declined to break down how much equity it raised in its seed round, but Valorio has secured $80 million since inception, including debt.
It plans to use the new capital to acquire e-commerce brands mostly in Mexico, Brazil and Colombia, as well as to recruit more.
The company says its model differs from its US-based competitors (like the Thracio and Perch) in that it’s tailored “Focus on the specific needs of the Latin American market, and the Latin American end customer in particular.”
Valorio aims to help entrepreneurs who may lack the resources and access to capital to take their businesses to the next level.
At the time of its seed rise, co-founder and co-CEO Stephen Floria told ClearTips that the company typically takes less than five weeks from its initial contact with a seller to final payment.
Then, the acquired and developed brands are integrated into the consolidated holding of the company. By harnessing its team of “experts” in areas such as digital marketing and supply chain management, it claims to be able to help these brands “reach new heights”, while giving entrepreneurs behind the companies “a lucrative exit”. or provides partial exit. some cases.
With Valorio usually acquiring most of the business, the purchase price is usually a combination of an upfront cash payment and a profit share component so that the seller can still make money.
Kaszek co-founder and managing partner Hernan Kaza said the firm doubled its investment in the startup after seeing “impressive growth over the past few months.”
Valorio isn’t the only Latin American startup focusing on the region. in April, marama announced that it has raised $60 million in seed and Series A funding and secured $100 million in debt.
The funding was raised “at a valuation of over $200 million,” said Sujay Tyley, co-founder and CEO at the time.