Ubisoft Won’t Charge $70 for Christmas Game Releases

Ubisoft has several high-profile releases for this holiday season, but in an earnings call with investors on July 22, the company confirmed that none of those games would come with a $ 70 price tag.

The announcement came during a call where Ubisoft was pressed by investors in response to allegations of misconduct that forced several top executives to leave the company.

“We are really focused on Christmas when asked if the company will raise prices in the first quarter of 2021,” said Ubisoft co-founder and chief executive, Yves Guillot.

Gaming company 2K Studio has recently announced NBA 2K21 Would carry a higher price tag, which led many in the industry to question whether it would be the new norm.

Ubisoft has some high-profile upcoming releases, including new entries in Four Cry, Watchdog and the Assassin franchise.

Charge of misconduct

One investor specifically asked Guillemot about the allegations, which saw the exodus of Chief Creative Officer Serge Haskot; Cecil Cornet, global head of human resources; And Yannis Mallat, managing director of Unisoft’s Canadian studio. How could Guilmat not be known, and if he did, how could he be justified?

Guillematt said that whenever he was made aware of the misconduct, he made quick decisions and wanted to give them a clear and positive effect. He said that some employees betrayed the trust they imposed and acted against the values ​​of the company.

“I have never compromised on my core values,” he said.

The company said in a press release that some changes were made after the allegations. Ubisoft hired an independent organization to investigate, it is reviewing the organization of its editorial department, and it is looking into HR processes, among other things.

“We are determined to make profound changes to improve and strengthen our corporate culture. We have already acted swiftly and vigorously, announcing and launching large-scale initiatives to transform our organization. Our overriding objective is ensuring that all Ubisoft employees have a safe and inclusive workplace environment. ” Guilmot said in the press release.

One investor asked about productivity disruptions following the departure of employees such as Haskoko, who had a hand in some of the company’s marquee titles.

Guilmat said the company has creative talent in 18,000 or more employees and has increased the number of producers working in different teams. He said that the company has a deep well of institutional knowledge, as well as a high level of cooperation.

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