Twitter On Tuesday, it is launching Flats, a version of its stories that allows users to post almanac content on their social networks in India. The company says that it is still testing this feature, which is also available for users in Brazil and Italy.
Flats are not personal stories, but Twitter’s way of allowing users to share things that are less accessible to the world. As my colleague Sarah Perez recently described, anyone can visit someone’s public Twitter profile and tap to see their flats, just as stories on other platforms sit at the top of the screen. But Fleet is not broadcast on Twitter’s network, displayed in search or moments, and cannot be embedded on third-party websites.
“We are trying to think out loud without likes, rites, or replies called flats! Best part? They disappear after 24 hours,” Twitter India said in a tweet.
India, the world’s second largest Internet marketplace, is a major foreign nation for many American technology companies. According to mobile insights firm App Annie and shared by an industry executive, Twitter had around 55 million active users in India in the month of April. In comparison, Facebook has more than 350 million monthly active users in India, and Google reaches a large audience.
This is the first time in many years that Twitter has been periodically bringing a feature to India – or doing anything notable in this Asian market, where the proliferation of misinformation on its platform, and swift action on abusive messages is not Has been investigated for doing.
“India is important to Twitter as it is one of our largest and fastest growing audience markets globally. In a statement, Twitter India Managing Director Manish Maheshwari said, “We are excited to bring the use of flats in India and make this new product one of the first three countries in the world.”
“By testing in India, we will learn that adding a new way of talking changes the way Indians connect on Twitter. It will also be interesting to see if this further enhances the variety of usage that allows people to think of what they are thinking in a way that is light-touch and light-hearted.
Twitter is perhaps the last major social platform to explore stories, a feature envisioned by Snapchat. The format of the stories has since been replicated by Instagram, Facebook, WhatsApp and YouTube. Spotify also recently announced that it was testing a Stories-like feature and even Skype, Matcha and Bumble tried their hand at it.