The Twitter newsletter is getting into business.
The social media company is announcing that it has acquired Review, a Dutch startup, which allows users to publish and monetize email newsletters. While the review read “Is the future of media?” Think of it as a subtack, it counts major publishers like Vox Media and The Markup as subscribers.
Newsletters are not the most obvious for Twitter’s platform, but are in A blog post, Product Lead Kaiwan Beypore and VP of Publisher Product Mike Park, suggested that this is a new way for Twitter to serve authors and publishers who have built one with their tweets.
Beaikpour and Park wrote, “Our goal is to make it easier to connect with their customers, as well as to help readers better find authors and their content.” “We’re imagining a lot of ways to do this, allowing people to sign up for newsletters from their favorite followers on Twitter, new settings for writers to host conversations with their customers. This will all work seamlessly within Twitter. “
He also suggested that this would give writers additional ways to make money. The Review already supports paid subscriptions, and Beypore and Park said the company will continue to develop new monetization facilities, “whether it is helping broad revenue streams or serving as the cornerstone of one’s business Doing.”
He said that Twitter will continue to operate the Review as a standalone product, with its team remaining “focused on improving the ways that authors create their newspapers, build their audience and improve their work.” Pay for. ” The company is freeing the platform’s pro features for all users and reducing the fees on paid newsletters to 5%.
Financial terms of the acquisition were not disclosed. According to Crunchbase, the review had raised € 400,000 from various angel investors.