You would be forgiven for being confused. I am following this story and currently writing it and I am still quite confused. But Turntable (or tt.fm), not to be confused with Turntable.fm (the name of both the original and recently re-released social music app), announced today that it has expanded its service to iOS, Android and Android devices. Desktop version launched. .
By way of brief, the original Turntable.fm spun off in 2013 to focus on a live music stage. It was a sad day for those of us who wasted countless workdays on the site. But stuff happens. People change, companies pivot.
Of course, when we’ve all been looking for a social connection for the past year, that nostalgia returned something fiery. Those of us of a certain age who probably haven’t been to Twitch are drawn to the site. So founder Billy Chesson planned a comeback. In its current beta iteration, it’s a bit of a time capsule, though with some significant changes, such as relying on YouTube streaming to prevent some royalty issues. It works well. I am using it. It’s fun. Oh, and the company just raised $7.5 million to kick it off into the new decade.
Around the same time, an early Turntable.fm employee decided to launch another take on the service. Focusing on mobile usage and choosing the crowdfunding route, TT.fm announced back in March, riding the nostalgia wave of $500,000 in funding.
Today that service is launching in beta. It is in the Apple App Store and Google Play Store as we speak. Or you can view it in a browser. Like Turntable.fm, tt.fm (as we’re going to refer to it for simplicity’s sake) relies on third-party music services. At launch, music is pulled from a linked Spotify or Apple Music account, as well as SoundCloud. YouTube functionality is coming soon.
As you can see from the shot above, this offering is based on the same format as the turntable, with similar but different graphics. DJs play songs on stage and the audience nods their heads when they like it. The way the new offering seeks to differentiate itself is through hosted DJ sets of artists.
“Original Turntable fans are eager to be back on the dancefloor and are seeking a product that meets their needs,” Perla said in a release, which includes live DJ sets, social networking with music fans, music sharing, and more. and includes an online music community. “
As a fan of Turntable.fm, suddenly going from zero to two services feels like an embarrassment of money. But the question is whether it can grow from one niche and really thrive in the crowded media environment of 2021. Maybe there’s room for a turntable.
But two? This already strange story is only likely to get stranger.