Tumblr’s parent company is buying popular podcast app Pocket Casts – ClearTips

There will be a new home soon. Automattic, the parent company of Tumblr and WordPress.com, is buying the podcast app from a slew of public radio groups, including and . Automattic didn’t reveal how much it would pay for Pocket Casts.

Co-founders Russell Ivanovich and Philip Simpson will remain in charge of the Pocket Casts team. It looks like Automattic is already thinking of ways to incorporate multi-platform apps into its blogging tools.

“As part of Automattic, Pocket Casts will continue to provide you with the features you need to enjoy your favorite podcasts (or find something new)”. “We will explore deeper integration with WordPress.com and Pocket Casts, making it easier to distribute and listen to podcasts.”

Blogs and podcasts both use RSS feeds for distribution, so it makes sense to integrate the two platforms. Earlier this year, Spotify-owned Anchor partnered with WordPress.com via text-to-speech technology. It will be interesting to see how the Pocket Casts deal factors into that partnership, if at all.

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