Triller aims for TikTok with additions of influencers like Charli D’Amelio and Addison Rae – ClearTips
Was a triller Ready to benefit from a potential Tickcock ban in the US, though that may not happen now, given the apparent Oracle deal, the chaos surrounding Tickcock has brought attention to alternative apps such as Triller. TikTok as Users looking for a new home – or at least placing their bets in the event of a complete ban – Triller The app shot up the App Store chart. Triller CEO Mike Lu says it at some point became No. 1 in 80 different countries.
At ClearTips Discharge 2020, Lu today spoke of Triller’s growing capacity and made its app unique. He also touched on Triller’s involvement in several high-profile couples, including influential and public celebrities such as Tiller star Charlie D’Amelio and family and even Trump himself.
Lu also noted another top tikkoker, Addison Rae, would make her way with Triller this week.
Although Triller has often positioned itself as a different kind of app than TickTalk, the company has consistently worked to onboard the same set of influencers that made TickTalk so popular. For example, Ticketok star Josh Richards recently joined Triller as both an investor and chief strategy officer, despite being only 18K. Other TechTok stars Noah Beck and Griffin Johnson also joined Triller earlier this summer.
And this week, Triller snatched himself from Tickcock’s queen, Charlie D’Melio, whose current Tickcock account has 87 million followers.
Although Triller often benefits from influencers who set up their own accounts, Lu confirmed that Triller was looking to establish a relationship with D’Melio and learn how the company helped him create a different type of presence on the Triller app. Can do.
Terms of the deal were not disclosed, but Lu said that, “until a month ago, we never paid anyone to make a video.”
TikTok stars are not the only notable new additions. Last month, Donald Trump launched his official triller account to promote his political campaign.
Lu said that he welcomes all new users, including Trump.
“We are an open platform and what we really strive for is creativity. So, we welcome anyone – whether you are on the left or the right side of the fence – to express yourself on the triller platform, ”he said. “Seeing some of the world’s leaders and some of the world’s greatest influential people join the stage is very exciting for Triller.”
Lu also described how Triller differentiates itself from the wider social media app lineup, noting that the older social network’s greater focus was on allowing users to update status updates, not creative content.
Triller’s identity, Lu said, “has always been around music, around content, and around creative discovery.”
“I think we’ll always shine more than your traditional status updates – which I think the world of Facebook, Instagram and Twitter have done really well” he said. But today’s users “no longer post creative content on those old platforms,” he continued. “They are actually posting them on platforms like their own, where they are looking for an expressive and creative outlet.”
Lu claimed that Triller also benefited from the old social network’s attempt to enter the short-form video space.
When Instagram launched its Tiktok contestant, Reels, Triller saw a 20% spike in usage, Lu said.
“We realized that a lot of users who were waiting for the reels … saw what it was. And they decided that they were sticking to the triller.
Regarding business matters, Lu declined to talk about recent reports of his alleged billion-dollar valuation, but confirmed that Triller is in the process of raising new funds. He also declined to speak about the status of Triller’s $ 20 billion bid with Centricus for the Tilrock property, but the company believes it would be a good home for Tiktok manufacturer content from an infrastructure perspective.
Not surprisingly, given Triller’s potential growth amid Tikkok concerns, Lu also supported the idea that Tikkok could be a security threat to US users.
“Given the sensitivity of the data [and] The amount of data they collect creates national risks. “It is a Chinese-owned company. The data is sitting, perhaps, not here in the states… ”he said, seemingly refuting Tiktok’s claims that its US data was on US servers.
“We take that stuff very seriously. We are a US-based company, ”he said, noting that Triller had complaints about US regulations, like COPPA. “Something that we really take with great pride and make sure we keep [Triller] We respect the privacy of our users and our citizens, as well as the right standards we are using, ”Lu said.