Apple CEO Tim Cook dropped some hints in an interview released Monday about the direction of the much-awaited Apple car, in which autonomous vehicle technology will be a key feature.
“Autonomy is the main technique in my opinion,” Cook told Cara Swisher in an interview on the “Sway” podcast. “If you pull back, the car is a robot in many ways. An autonomous car is a robot. And so there are a lot of things that you can do with autonomy. And we’ll see what Apple does. “
Cook was careful not to reveal too much, apparently declining to answer Swisher’s question if Apple plans to produce the car or the technology within the car itself. What he left clues, reveals that Project Titan is working on something in the middle.
“We like to integrate hardware, software and services and find the intersection points of those people because we think that’s where the magic happens,” Cook said. “And we own the primary technology around that.”
To which Swisher replied: “If you don’t mind, I will go by car for him. I’m just going to jump in the car. “
we are too.
Many in the micromobility industry say that e-scooters are basically iPhones on wheels, but it is more likely that Apple will be the car Actually IPhone on wheels. Apple is generally known for owning all of its hardware and software, so it wouldn’t be a surprise to see Apple engineers working closely with a manufacturer to build an Apple car, cutting the middle man for a day And with the ability to become a producer.
The so-called Project Titan 2019 saw the risk of failing a car with massive layoffs before it was ever seen by the public. However, other recent reports suggest that the project is alive and well planned to build a self-driving electric passenger vehicle by 2024.
Earlier this year, CNBC reported that Apple was close to finalizing a deal with Hyundai-Kia to build an Apple-branded self-driving car at the Kia assembly plant in West Point, Georgia. Sources familiar with Apple’s interest in Hyundai say the company wants to work with an automaker that will allow Apple to rein in the software and hardware that will go into the car.
According to several reports, the two companies never arrived in February and negotiations broke down. This has not stopped the flow of rumors and reports about Apple and its plans, which have previously been linked to other suppliers, automakers such as Nissan and even startups.
It is still unclear what the Apple car will look like, but as a passenger vehicle rather than a robot or delivery vehicle, it is going against the likes of Tesla.
“I have never spoken to Elon, though I have a lot of admiration and respect for the company he created,” Cook said. “I think Tesla has not only done an incredible job of establishing leads, but has maintained leads in the EV space for so long. So I got a lot of appreciation for them. “
Project Titan is being led by Doug Fields, formerly senior vice president of engineering at Tesla and one of the key players behind the Model 3 launch.