Theaters are ready to reopen, but is America ready to go back to the movies? – TipsClear

Last week, A.M.C. Marked his earnings report with a somber note. Courtesy of COVID-19-related closures, the movie theater giant has warned of losses reaching $ 2.4 billion, stating that “about our ability to continue as a going concern for a reasonable period of time Enough doubt exists. “

AMC is not alone. The epidemic has had a devastating effect on theaters that rely on in-person traffic for the vast majority of their income. And as they waited for the reopening, some theaters have marked the time with mournful marque and virtual screenings.

Now, as America has begun a slow, deliberate process of resuming, movie theaters have outlined their plans for a return to normal. But it seems clear that like so many other industries, the theatrical film business is very uncertain.

The process will come in stages and seek guidance from bodies such as the CDC and state and local authorities, as indoor, close-quarters setups are particularly susceptible to the possible transmission of highly infectious novel coronoviruses.

It is clear that theater owners and industry shareholders are eager to start working again, but a very big and important question is whether Americans are ready to return to theaters? Months after hearing about the risks of transmission, coupled with the harsh symptoms of the virus, a cost-benefit analysis is a difficult one for movie fans who consider the theater experience to be a simple and necessary life pleasure.

States will implement additional restrictions, with cinemas taking their precautions. In California, Governor Gavin Newsome issued guidelines under which theaters could be restarted from June 12. Those guidelines include allowing 25% of the theater’s capacity or a maximum of 100 attendees per theater – whichever is less. Theater owners need:

Reconfigure, close, or otherwise use seats to ensure a physical distance of at least six feet between attendees. This may require stopping or removing seats in every other row or “checkerboard” style (use each row but make sure that no one is directly behind the other patrons) so that the distance remains in all directions . Members of the same household may be seated together, but must maintain a distance of at least six feet from other houses.

Face coverings will be mandatory and theaters will be encouraged to use disposable seat covers. Public water fountains will be closed, doors must be open and traffic flow must be established. This is not a carefree film-making experience at all, but precautions should be welcomed.

It has been almost three months since AMC closed all its locations. In July, the nation’s largest theater chain opened its U.S. And U.K. Plans to reopen “almost all” of the locations, marking a rare bit of rare news for the company’s stock, which jumped 14% last Wednesday. AMC CEO Adam Aron said the series plans to reopen 97–98% of its theaters by the middle of next month, although he said the company’s plans are “fluid” – a fair assessment, which to our knowledge Given the ever-changing nature of COVID-19. (For one thing, New York City – the second-largest film market in the country – has no date to re-open theaters yet.)

Likewise, Cinemark says that it will sell its theaters to the U.S. Is planning to reopen in four phrases, With the first phase commencing on 19 June. And the National Association of Theater Owners – an industry trade organization – reopened global theater globally between 90 and 95% during the same timeframe.

Time is not accidental. Christopher Nolan’s upcoming “Tenet” is scheduled for release on July 17. The Warner Bros. film, with a reported budget of more than $ 200 million, will serve as something of a test balloon to determine if a cautionary vigil is out of risk for film fans .

Other studios have begun announcing plans to reinvent the market, including Sony / Tristar’s Selena Gomez vehicle, “The Broken Hearts Gallery”, slated for a July 1 release – a highly optimistic one for the studio Gambling. But given Nolan’s blockbuster track record, and his devotion to theatrical experience, “Tenet” is largely considered a true bellwester for the industry, followed by Disney‘s delayed release of “Mulan” on July 30.

Pandemic prompted the studio to launch VOD and streaming services like Pixar’s “Onwards” much faster than usual, as well as theaters as a whole for releases such as “The Lovebirds” and “Artemon Foul” inspired. For the most part, the studio has considered this as a temporary strategy, but NBCUniversal is particularly sharp about the VOD success of “Trolls World Tour”, which has caused tension with theater owners.

Can big-budget Hollywood films make a profit if cinemas are operating at low capacity? Analysts have suggested that this It is possible The works, since theaters were not at full capacity before the epidemic (especially weekdays). And while there are no other big releases to compete with during the early weeks of their release, “Tenet” and “Mulan” will be able to run on screen several times more than usual.

But it seems unlikely that filmmakers will come out, while many are wondering if the epidemic represents the beginning of a new beginning for the industry that is already struggling to satisfy consumer desires.

For example, a new study from performance research and a full-fledged congregation research company points to a population that is not really quick to get their butts back in seats. Seventy percent of the respondents said that they would watch a movie in home versus theater if both options were available now. Compare that to the 13% who chose the theater option. Naturally, things are likely to move in one direction during the next month and year, but such figures are – at least – troubling for theater chains.

Similarly, we conducted a highly non-scientific Twitter poll, in which readings were asked if they would consider watching the film in theaters. As of press time, 41% of the 2,445 people who have responded to the ongoing poll yet said that they would wait for a COVID-19 vaccine, 23% would wait for the next year, and 20% and 15.3% chose this summer. And fell / winter respectively. It is not an accurate metric by any measure, but it does talk to a public group to use caution for such activities.

The entire industry will be closely watching the performances of films like “Tenet”. If those early test balloons fail to take off, it will put a more difficult time forward for Hollywood.

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