The GoPro-ification of the iPhone –

Hello friends and welcome again week in review!

Last week we talked about some sunglasses from a company that many people do not like very much. This week, we’re talking about Apple and a company that is 1,600 times smaller than that facing similar product problems.

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(Photo by Brooks Craft / Apple Inc.)

big deal

When you get deep enough into the tech industry, it’s hard to look at things from a consumer perspective. I’ve felt this way more and more after six years of watching Apple Events as a reporter, but sometimes meme Random Twitter accounts help me find the consumer truth I’m looking for.

As the dumb little tweet indicates, Apple is charging toward a future where it’s getting a little harder to differentiate the new from the old. The off-year “S” period of old is no longer for the iPhone, which has seen changes and new size variations since the radical iPhone X redesign of 2017. Apple is extending the period between major upgrades for its entire product line and taking even longer to complete those changes.

Apple debuted the current bezel-lit iPad Pro design in late 2018 and it took three years for the design to work its way up to the iPad mini, while the entry-level iPad is still in wait. The change from M1 Macs will take years as the company has already detailed. Most of Apple’s significant updates rely on upgrades to the chipsets they make, something that increasingly makes them look and feel like a consumer chipset company.

It’s not a new trend, or even a new tech, it’s been written about quite often, but it’s especially interesting as the company ramps up the workforce dedicated to future endeavors, such as augmented reality, Which will be replaced one day soon. iPhone.

It’s a development that’s pushing them into the same design territory as the action camera darling GoPro, which has repeatedly struggled to keep its core loyalists upgrading its hardware over and over again. These are laughably different scales, with Apple now worth nearly $2.41 trillion and GoPro still fighting for a $1.5 billion market cap. The conditions are markedly different, and yet they both face similar end-of-life innovation questions for the categories they have both mastered.

This week GoPro introduced its Hero 10 Black camera, which brings higher frame rates and a better performing processor as it drives more of its user audience to subscription services. Know known? This week, Apple debuted its new flagship, the iPhone 13 Pro, with a faster processor and better frame rate (though there’s no camera here for the display). He spent a lot of time inspiring users to embrace the new services ecosystem.

Apple devices are getting so good that they’re starting to reach a significant feature plateau. The company has managed to expand its audience to billions while still churning out device after device and expanding its average revenue per user. Things are clearly going great for the most valuable company on Earth, but with the stock nearly quadrupling since the iPhone X launched, the consumer iPhone experience seems pretty consistent. This obviously isn’t a bad thing, but it is – for lack of a better word – boring.

The obvious difference between the 2.4 trillion others is that GoPro doesn’t have a clear escape route from its action camera vertical.

But Apple is pushing thousands of employees toward an escape route in augmented reality, even though the technology is clearly not ready for consumers and forcing them to lead with what is rumored to be an AR/VR headset worth several thousand dollars. has been done. with many limitations. One of the questions I’m most interested in is what the iPhone device category will look like when its burgeoning successor has reared its head. Most likely, AR-focused devices will be shipped as wildly expensive iPhone accessories and a way to take back the reach of the mobile category while providing access to new — and more exciting — experiences. In short, AR is the future of the iPhone until AR no longer requires the iPhone.


image credit: Tesla

other things

Here are the news that caught my eye exclusively this week:

Everything Apple Announced This Week
Was this the most exciting event Apple has ever seen? Nah. Are you still going to click that link to read about their new content? Yeh.

GoPro launches Hero 10 Black
I have a very soft spot in my heart for GoPro, which has taken a niche corner of hardware and created a device and ecosystem that’s actually quite cool. As I mentioned above, the company has had a few issues making significant updates every year, but they did make quite a big upgrade this year with the second generation of their customer processors and some performance bumps across the board.

Tesla will open FSD beta to drivers with good driving records
Elon Musk is moving to expand its “full self-driving” software to more Tesla drivers, saying users who have paid for the FSD system can apply to access the beta and the company’s insurance The calculator will be analyzed by the bot. After 7 days of good driving behavior, Musk says users will be approved.

OpenSea executive resigns after ‘insider trading’ scandal
NFTs are a curious business; Huge amounts of money are pulsating through these markets – and little oversight. This week, OpenC, the so-called “eBay of NFTs,” elaborated that its own VP of product was trading on insider information. He was later prompted to resign.

Apple and Google bow to the Kremlin
Apple and Google are trying to keep governments happy in every market they operate in. This leads to some uncomfortable situations in markets such as Russia, where both tech giants were forced by the Kremlin to remove a political app from the country’s main opposition party.


gitlab logo

image credit: gitlab

extra things

Here are some of my favorite reads from our Extra Crunch subscription service this week:

What can stop the startup boom?
“…we’ve seen record results from cities, countries, and regions. There’s so much money around the venture capital and startup world that it’s hard to remember what they were in the lean times. We’re so in a bull market for tech upstarts.” long enough that this seems like the only possible situation. It…”

The value of software revenue may eventually stop growing
“… I’ve held off on covering the value of software (SaaS, roughly) revenue for a few months after spending a little more time on this in previous quarters – when VCs start pointing out that you only The numbers can swap quarter for the quarter and writing the same post, it’s time for a break. But the value of software revenue posted an incredible run, and I can’t say “no” to the charts…

Inside GitLab’s IPO Filing
“… so the company’s IPO is long overdue. In its last primary transaction, GitLab raised $286 million at a post-money valuation of $2.75 billion, according to PitchBook data. The same information source also notes that GitLab executed a secondary transaction worth $195 million earlier this year, giving the company a valuation of $6 billion…”


Thanks for reading, and again, if you’re reading this on the site, you may get it in your inbox newsletter page, and follow my tweets @lucasmtny

Lucas Matney

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