Our choice for the most intriguing companies of the latest batch of Y Combinators was entirely based on substance and our endless expertise, so it is time for something more superficial. Of the hundreds of companies introduced yesterday, 11 are the best logo.
It was very mind numbing to watch companies for 60 seconds at a time like eight hours, even though many of them were quiet, but I was always surprised when I saw something with a good logo. So I started marking them, and of course a post soon appeared.
Sadly, many of these will be purchased in short order and their cool logo will be retired, such as what happened to my favorite recent logo, DataFlates. I think it’s not really sad because they all get super rich, but the perfectly good logo goes, you know?
Anyway, let’s move on. These are in no particular order except that the first three are my favorites and the rest are all tie for the fourth.
A capital E always provides interesting geometric possibilities. Enombic’s logo makes the most of this famous trisulac optical illusion, while it is not hyper, giving a clear (if impossible) shape that is clearly a letter – without any outer line or material, in fact. With absolute minimum. The clean type is also well chosen (and repetition is avoided by changing the case). Golden Star.
This is not the first time that someone U and I have joined in this way, but it has been done here very stylishly and with complementary curves and spacing at all the right places. They also use the upside down, but I think white on black looks better than white on black.
Here is one where the logo is communicated to the company’s purpose, which records and highlights the video call. A loop with an arrow is a universal cross-lingual symbol for returning to something, and there are some ways to do it that are flashier but don’t look good. Getting the effect of a circle and only semicircles without compromising the size of P is a difficult thing to balance. This logo has the strange side effect of putting P recognizable to P just before P, so you end up PPerS Recall. It happens a lot, but there is still something to see.
to make a fuss
Another logo is actually communicated with the purpose of the company, it may work a little more than combined with a logo (the tail curve bothers me, plus a lot more, and the Dr. Mario player in me is a solid low The capsule is half wanted) – but it is instantly recognizable and adequately states what the company does. Handed them over for the name as well.
It is a bold decision to drop half the “O” in any situation, as it can quickly become another letter or symbol if you do not correct it. In this case using it as a rising sun works really well, also suggesting the purpose of the app. Lowercase letters with the same size as uppercase r are normally something that would really bother me, and may have gone badly, but it works here due to the white space left by o. Not perfect, but amazingly synergy.
I liked the idea of this one, but the graphic needs simplification. The proportions are closed with eyepiece, lens barrel and plate, and the dial is one element too high. I like Slated D, but there is something off about it. Perhaps it is an optical illusion, but some stripes look thicker than others. Actually, now when I look closely it is clear that someone has left an extra pixel on the bottom layer. The geometric type is also solid, but losing .ai, it is small and awkward. Just… Dashlabs.
It really has no relation to the company, or even to the famous geneticist, but I just love M-mountain. It would have been great if Mendel hiking boots or camping gear (don’t be too late for the axles). This kind of letter-art is surprisingly rare to find, and it really is on the alluring side of the primitive, but you can see the idea that went into it. This type is not very good, though – I can’t stand those billow d.
The double helix structure of DNA (tied to Nuntius gene therapy) can be used to create a lot of variants, but this capital N is a really good one. The stylistic underpinnings are not biologically accurate at all, but they work well and the sinuous curves of the helix flow beautifully in circles.
Silent rainbows have been used to death, but they apparently did not mute it enough. Aspen cloud moves all the way to pastels, but they are quite harmonious in that they suggest CMYK rather than other polychromatic logos. Leaf-tree combo is simple and memorable, they avoid weight and symmetry problems and colors are well organized. It is harmlessly heard on a white background and pops in a black color. However, one cannot say the same about this type. Can’t really say anything.
I hate this high-visibility color when it’s on an idiot Uber bike that litters my neighborhood, but I must say, it makes for a great dot. The full logotype is nothing to write home about (any logotype for a company called “Ping Pong” that doesn’t use some sort of symmetrical or double-sided shape) is a waste, but I think The app logo is very good. The dark gray tone works a lot – it sets up a kind of “off-camera light” that casts a shadow, and because it’s ever so slightly narrower than the dot / ball, it also gives the illusion of depth. is. I think this can be interpreted as being the flight line of the ball (ie it is zooming up and to the left) but I like my way better. It can also be a Little Close to the flag of Japan.
I don’t know why it works, but it does. The bell combined with the chicken takes two “alarms” and makes them a cute item that screams out notifications (or rather crows). “Or possibly” peeks. “Let’s just hope that Nintendo doesn’t sue them for violating a group of bird-type characters at Animal Crossing (especially Knox).”
Good work for all these companies and many more I was not listed just because I was tired. Design is important, not only to catch the user’s eye, but because it points to an approach beyond attention to detail and purely functional – something startups often struggle with.