In the age of streaming, everything old is new again. Every thing. This is evidenced by the fact that Lionsgate recently partnered with MarVista for a venture that would see the companies potentially remaking dozens of pre-made TV movies. This includes titles such as babysitter’s greed, starring Keri Russell (Ultimate happiness) and many more.
According to a new report, Lionsgate and MarVista have identified more than 100 titles from the Hearst library that are being targeted as potential remakes. Some of the movies on the table include Sex and Mr. X, Sex, Lies and Passion, A Different Kind of Christmas and santa hoo, starring Leslie Nielsen. The companies are ready to jointly distribute the films. MarVista CEO Fernando Sze said this in a statement.
“Timeless Tales, which defined the Made for Television/Movie of the Week genre, is a great source of proven IP. The reimagining of this lane of content coincides with the reinvention of the television paradigm as a whole. The proliferation of available viewing With the platform, consumer’s desire for snackable content in a sea of binge-watching series, these films are ripe to be re-told through a modern and diverse lens.”
According to the report, the remakes are expected to “appeal to today’s digitally native audiences with a fresh cultural perspective and diverse perspective.” It is also noted that studios want to seek out “new voices” and “emerging talent”. Since neither company has a streaming service, these remakes will be licensed or sold elsewhere. Possibly as a package deal, or possibly on a case-by-case basis. Lionsgate President Worldwide TV and Digital Distribution Jim Packer had this to say.
“We are seeing again and again in today’s market that evergreen content popular from decades ago is attracting more audiences than ever before on new and emerging platforms. MarVista is the perfect partner with which to share these timeless television movie classics from the Hearst Library. A fresh and diverse perspective but with underlying IP value.”
Movies made for TV were once a staple of Hollywood. In an age long before streaming began, the network regularly produced low-budget films with rising (or falling) stars to attract audiences. The trend has died out majorly in recent years. But there’s a potentially vast, untapped resource for the right studio if they can find a way to recycle some of these old ideas.
The streaming space has become increasingly competitive over the past year or so. Netflix is now competing with Disney+, Amazon, HBO Max, Peacock, Paramount+, Apple TV+ and more. Movies and TV shows that can set these services apart have become important. That is to say, Lionsgate and MarVista should have no trouble finding homes for these movies when they can. No word yet when babysitter’s greed, or the other films on the remake block, are set to enter production. This news comes to us via Deadline.