Starbucks is the latest company to pause social media ads
On Sunday, Starbucks joined a growing list of companies boycotting ads on social networks in a protest
“We believe that should be done to create more welcoming and inclusive online communities, and we believe that both business leaders and policy makers need to come together to effect real change,” a brief statement States that it will stop advertising on all social media platforms.
Starbucks did not specify how long it would stop advertising, only as it continued “to discuss internally, with our media partners and civil rights organizations in an effort to prevent the spread of abusive language.”
The coffee giant is just the latest leading advertiserIn a boycott . It has since expanded to other major social networks.
Consumer pack goods giant Unilever announced on Friday that it would stop advertising on Facebook, Instagram and Twitter in the US, at least at the end of the year. Shortly thereafter, Coca-Cola said it would follow suit for at least a month, as well as increasing boycott of YouTube. On Saturday, spirits company Diageo said it would pay advertising globally on major social media platforms starting July 1.
Some other brands that have been involved in varying degrees of exclusion include Honda, Hershey. Verizon, ice cream maker Ben & Jerry’s (owned by Unilever) and outdoor clothing brand The North Face.