Spotify will now allow artists and labels to promote tracks in your recommendations – TechCrunch

In 2019, Spotify began testing a hardware device for automobile owners, which it loved as the “Car Thing”, which allowed Spotify premium users to use voice commands starting with “Hey, Spotify” Allowed to play music and podcasts. Last year, Spotify Began to grow A similar sound integration in its mobile app. Now, access to the “Hey Spotify” voice feature is running more widely.

Spotify did not officially announce the new addition, despite several reports indicating a voice option was visible to many in their Spotify app, causing some user confusion about availability.

For example, a preliminary report from GSM Arena indicated Android users were sent a push notification alerting them to the feature. Notification advised users “Just enable your mic and say ‘Hey Spotify, Play My Favorite Songs.” When tapped, the notification launched Spotify’s new voice interface, where users are pushed to allow the first application to use the microphone to verbally request the music they want Want to hear

Image Credit: GSM Arena (Opens in a new window)

Several outlets soon reported that this feature was launched for Android users, which is only partially true.

As it turns out, the feature is making its way to iOS devices, as well. For example, when we launched the Spotify app here on an iPhone running iOS 14.5, we found that the same feature actually went live. To get a sound experience, you simply tap on the microphone button through the search box. We asked around and found that other iPhone users on various versions of the iOS operating system also had the feature, including free users, premium customers, and premium family customers.

The screen that appears says in large, bold text what you can say “Hey Spotify, Play …” After the name of a random artist. It also features a big green button below to turn on “Hey Spotify”.

Once enabled, you can ask for artists, albums, songs, and playlists by name, as well as control playback with commands like stop, pause, skip this song, go back, and more. Spotify, by default, confirms the command with a robot-sounding male voice. (You can swap a woman’s voice in the settings if you want.)

Image Credit: Screenshot Spotify iOS

The screen also alerts users that when the app listens to the “Hey Spotify” voice command, it sends the user’s voice data and other information to Spotify. There is a link to the Spotify policy regarding the use of voice data, which further states that Spotify will collect information about the content returned by you as well as the recordings and tapes you have stated. The company says it can continue to use this data to improve the feature, develop new voice features, and target users with contextual advertising. It can also share your information with service providers like cloud storage providers.

The policy looks similar to that used with the voice-enabled ads of Spotify launched last year, so it does not appear to fully reflect the changes enabled with the launch of “Hey Spotify” Has been updated for. However, it indicates that, like other voice assistants, Spotify doesn’t just record continuously – it waits until users say the word wake.

Given the origins of “Hey Spotify” voice command, “Car Thing”, there is speculation that the mobile rollout is a sign that the company is set to launch its own hardware to a wider public in the near future. There are already some hints that may be true – MacRumors recently reported finding references and photos of the Car Thing and its various mounts inside the code of the Spotify app. It revealed the Car Thing in an FCC filing back in January of this year, which also rubbished rumors that the device would be launched soon.

Spotify had reached out for comment this morning, but has so far been unable to provide an answer regarding the launch of the feature, despite waiting for a day. Instead, we were told that they “unfortunately have no additional news to share at this time.” Also suggest that some larger projects may be linked to this otherwise more small feature launches.

Although today’s consumers are wary of data collection methods of tech companies – and especially their use of voice data after poor behavior by all three tech giants on this front – especially from an accessibility point of view, voice commands are still a Use case and driver, from a security standpoint.

However, you can direct your voice assistant to play content from Spotify on your phone (or via CarPlay or Android Auto, if available), so it might be useful to be able to talk to some directly with Spotify – Especially since Apple does not allow Spotify. To be set as the default music service. You can only train Siri to launch Spotify as your preferred service.

If, however, you have a second thought after using the “Spotify” itself, after enabling it, you can turn it off under “Voice Interaction” in the app’s settings.

By Jothi Venkat

Chief Editor Jothi Venkat Tips Clear In . Editorial chief and CEO of Representing many online News sites and Magazines. Having Media company World Wide with a team of Neutral Reporters.

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