Spotify adds virtual event listings to its app – ClearTips
Spotify Is embracing virtual events. The company announced today the addition of a virtual event listing to the Spotify app, which will allow music fans to see when their favorite artists will be playing live – even if only through Livestream. These listings will be available in the “On Tour” section of the artist profile as well as at Spotify’s concerts hub, the company said.
ClearTips previously detailed Spotify’s plans in the region, but today the company made the news official.
The streaming service says that artists will be able to stream their programs on any platform, including Twitch, Instagram Live, YouTube Live, a hosted website or anything.
Other virtual events will be automatically imported to the platform courtesy of Spotify’s existing partnership with Songkick And Ticketmaster.
Virtual programs uploaded via Songkick will now automatically appear on both artist profiles and concert hubs. Artists can also choose their events as their “artist pick”.
A selected number of ticketmaster The events will be listed on Spotify, as well, the company says.
These new integrations are not surprising, given that most major ticketing services have shifted their focus to online and virtual events in the wake of the COVID-19 epidemic that has limited real-world gatherings like music. At the same time, artists are trying to connect with online fans, often streaming live or even performing live-streamed concerts. However, today’s virtual concert business is only helping to make up for lost touring revenue and not in its entirety.
“With most tours postponed until 2021 and online concerts set to continue, Spotify wants to make it easier for fans to learn about virtual events – whether for artists you already love or for those For what you are looking for for the first time ”said in an announcement.
The feature is now browse on desktop and search on mobile as well as moving to the concert hub under participating artist profiles.