Peanut, a mobile social networking app for women, has today become the latest technology company to integrate audio into its product following the success of the clubhouse. Peanuts, which began with a focus on motherhood, has expanded over the years to support women through all life stages, including pregnancy, marriage, and even menopause. It sees its voice chat feature, which it is calling “pods”, in a way that women on its app can make better connections in a more supportive, secure environment than other platforms.
The epidemic, of course, sparked some interest in audio-based social networking, as those who were stuck at home found that it helped to fill the gaps in networking and social events that a person did. However, the voice chat social networking leader Clubhouse has seen since its model has changed, which is now just a feature for companies like Facebook, Twitter, Reddit, LinkedIn, Discord and others to adopt.
Like many of the clubhouse clones, the peanut pods offer the basics, including a silent audience of listeners who almost “raise their hands” to speak, emoji responses, and host that can moderate the conversation and Can invite people to speak, among other things. . The company, now, is doing its own in-house moderation on audio pods, to ensure that the negotiations do not violate the company’s terms. In time, it plans to scale to include other intermediaries. (The company pays more than two dozen intermediaries to help manage the rest of its app, but this team is not yet trained on audio, peanut notes.)
Although its design has similarities with the clubhouse, Peanut believes it will set the audio experience apart from the rest of the pack where these conversations are taking place – designed for women built with safety and trust in mind. On the network gone. It is also a network where there is no reason for people to participate.
Peanut founding CEO Michelle Kennedy points out that traditional social networks are often based on how many likes you have, how many followers you have, or whether you are verified with BlueCheck.
“It’s all kind of based on status and popularity,” she says. “What we’ve only seen on peanuts is the ‘caring economy’, where women are really supportive of each other. It’s never really been like, ‘I’ve got an X number of followers.’ We don’t even have that concept. It’s always been: ‘I need support; I have this question; I’m alone or looking for a friend;’ or whatever, “Kennedy says.
In the peanut pod, the company says it will continue to enforce security standards that make women feel comfortable with social networking. In particular this attention may attract some women, and particularly women of color, who have been targeted with harassment on other voice-based networking platforms.
“One thing I would say is that we are a community, and we have standards,” Kennedy said. “When you have standards and you tell everyone what those standards are, it’s very clear. You are given an opinion, but what you are not allowed to do is listed here… Here are the things that we as a user expect from you and if you do and if you do not. , Then we will reward you. She is going to ask you to leave.
He said that freedom to speak is not about peanuts.
“We have standards and we ask you to follow them,” Kennedy says.
In time, Peanut uses the audio feature to help connect people with specific expertise, such as new mothers or lactation consultants for fertility doctors, for example. But these will not be held as lectures where the audience is held hostage as a speaker. In fact, the peanut design does away with the “stage” concept of the club house to give everyone equal status – whether they are speaking or not.
In the app, users will be able to find interesting chats that are already based on those topics – and, importantly, they can avoid being shown by muting other topics.
The Pods feature is rolling out for the Peanut app starting today, where it will reach more than 2 million users of the company. It will be free to use like all peanuts, although the company eventually plans to launch a freemium model with some paid products down the road.