More good news from the smartphone market is currently reverting to the far-reaching effects of the epidemic. Canalys new numbers put global shipments up 27% for Q1 2021 where they were at the same time last year.
The industry was quickly hit and hit the Kovid-19 hard. The first quarter saw the company run into serious supply chain issues, as the epidemic first affected China and parts of Asia where most manufacturing takes place. Subsequently, demand began to slow, as fewer people were interested in purchasing mobile devices, combined with macroeconomic and job impacts.
Samsung continued to lead globally with 59.6 million to 76.5 million, representing a 28% jump, year-over-year. Overall, the company controls about 22% of global shipments (as of a year ago).
In second place, Apple represented the quarter’s biggest jump, with a 41% increase from 37.1 million to 52.4 million. There is no doubt that the bulk of the major upgrades at the end of last year are largely owed. Meanwhile, Huawei’s clash has pushed the company out of the top five.
“Xiaomi is poised to be the new Huawei,” Ben Stanton of Canalys said in a release. “Its competitors offer better channel margins, but Xiaomi’s sheer volume actually gives distributors a better opportunity to make money than rival brands. But the race is not over. Oppo and Vivo are hot on their heels, and are positioning the mid-range in many areas to box Xiaomi on the low end. “
The study also noted that exiting LG’s category should mix things up a bit, as well as the US region in particular, which accounted for 80% of the company’s sales last year.