Digital Health The US received a huge boost from COVID-19 as more people began to consult physicians and urgent care providers remotely amid lockdowns. So much so that McKinsey estimates that the US has the potential to virtually spend up to $ 250 billion of current health care spending. The prominence of digital health is undoubtedly here to stay, but how it looks and feels from provider to provider is still a debate among sector startups.
But for providers who want to take care around the country virtually, adding a zoom invitation to an annual check-up is not as easy. The process requires intent at every step – from physicians providing remote care to the choice of payment processor.
Provider and healthcare startup can do Choose white-label solutions such as publicly listed Taileddock and Troopil, which have been in place for a long time, and have driven unicorn operations such as Himes & Hers, Nurx and GoodRx as they look large in an obedient yet efficient manner Huh. .
Turnkey solutions can be attractive to companies taking advantage of this opportunity, but startups still have to decide what to outsource and what to build. Should you depend on others to practice you? Do you make your own payment processing service in-house? Do you integrate with Zoom or create your own videoconferencing software? Regardless of whether a startup is B2B or B2C, it is important to think about these questions in preparation for future scale.
More than zoom
SteadyMD, which raised $ 25 million Series B in March under the leadership of Lux Capital, wants to become an infrastructure layer that makes it easier for other companies to offer telehealth services. It is hoping to address a pain point that ran years ago: the complexity of launching compliance telehealth services in all 50 states.
The company launched in 2016 with the intention of providing high-quality, virtual primary care for brick-and-mortar shops. Through that process, SteadyMD built it a suite of tools to work with EMR integration, doctor-patient communication channels, digital recruitment and forecasting software, and prescription referrals and operations. The cumbersome process aligned with the co-founders and led the company to where it is today: “AWS for Healthcare”.
SteadyMD offers its clients a suite of services, not least of which, says co-founder Guy Friedman, is its video-conferencing platform.
“It’s not about technology capabilities,” Friedman says. “Very large companies that have a lot of resources are using them to help us increase our potential as a workforce.”