In Friday’s acquisition news, Shopify shared today that they’ve acquired augmented reality startup Primer, which builds an app that lets users see what tile, wallpaper, or paint is on the surfaces inside their home. Will be seen.
In a blog post, co-founders Adam Debrezeny and Russ Mashmeyer write that Primer’s app and services will be shutting down next month as part of the deal. Debregani tells ClearTips that Primer’s team of eight employees will join Shopify following the acquisition.
Primer had partnered with dozens of tile and textile design brands to allow users to directly imagine what their designs would look like on their iPhone and iPad and using ARKit, Apple’s augmented reality platform. The app has been highlighted several times by Apple, including this good write-up by the App Store’s internal editorial team.
Terms of the deal were not disclosed. Primer’s backers included Slow Ventures, Abstract Ventures, Foundation Capital and Expa.
There has been a great deal of discussion about how augmented reality will impact online shopping, but apart from a few integrations made into home design, there hasn’t been much to find its way into actual consumer use. Shopify has worked on some of its integrations—allowing sellers to embed 3D models in their storefronts that users can drop into physical space—but it’s clear that there’s a lot of room left to experiment.