According to data from app tracking firm App Annie and Sensor Tower, the cool rise of Sheen has reached a peak as the fast-fashion e-commerce app from Amazon is the most downloaded shopping app on iOS and Android in the United States. Takes the crown in
Its climb is quiet because the startup, despite reportedly valuing more than $ 15 billion, maintains an unusually low profile and does not seek to make itself known to the media. This fully piece on startup features an app called “TickTalk for e-commerce” by China-focused Internet analyst Matthew Brennan, as do many apparel retailers in China.
The difference is that Sheen controls his own production chain from design and prototyping to procurement to manufacture. Each stage is highly digitized and integrated with the other, allowing the company to churn out hundreds of new products to suit different regions and user tastes at a daily rate. The strategy is not unlike TicketRock matching content creators with users using algorithms to understand their habits in real-time.
On May 11, Sheen became the most installed shopping app on Android in the US, and also topped iOS six days later.
The origin of the sheen, previously named “She Inside”, is poorly understood. On its official website, it describes itself as an “international B2C fast fashion e-commerce platform” founded in 2008. There is no mention of its founder and CEO Chris Xu. In a 2018 corporate blog posted on WeChat, it wrote that it was headquartered in Nanjing, home to an eastern Chinese city known for its historical heritage and home to Chinese appliance giant Suning. It also opened offices in the US, Belgium and the United Arab Emirates, along with other major Chinese cities.
Sheen’s low profile is expected in times of geopolitical tensions and heightened regulatory scrutiny on tech companies related to China worldwide. Sheen owns its sales channels and user data, distinguishing it from a group of generic consumer brands that depend on Amazon for customer acquisition without meaningful access to user data.
As of May 17, Sheen was the top iOS shopping app in 54 countries and topped the category on Android devices in 13 countries.
Sheen has not announced who its investors are, but Chinese media reports have listed Capital Nuts, Jafco Asia, Greenwoods Asset Management, IDG Capital, Sequoia Capital China, Tiger Global and Xiaomi founder Shunwei Capital among its backers .
We have reached Sheen for comments on the story. Sequoia Capital China confirmed that it is an investor in Sheen.