The first charity to be painted is the Black Solidarity Fund.
Earlier this year, Sepora announced a new update to its Beauty Insider program and now, the beauty giant is going one step further by adding a charity donation component to its awards program.
Starting today, customers can redeem their points in the Sipora Beauty Insider Rewards market to donate to a particular Canadian charity of the month. Donations will change on a monthly basis. For the month of August, donations can be made to the Black Solidarity Fund which is run by CanadaHelps.org. “This is a national fund representing 50 Canadian registered charities, focused on the advancement of Black Canadians,” according to a release. Sephora Canada has previously donated $ 50,000 to the fund.
So how does it work? Canadian customers can now exchange 500 points for a $ 10 donation, 1,000 points for a $ 20 donation, or 1,500 points for a $ 30 donation.
Sephora says the new addition to the awards program is to “continue the commitment to bring meaningful change to foster a more diverse, inclusive and empowered community.” Back in June, the company became the first major retailer to pledge 15 per cent of Canadian designer Aurora James, promising to donate 15 per cent of the shelf black-beauty brands she owned.
The award is the second major addition to the program, as well as the ability for customers to exchange 500 points for a $ 10 voucher that is redeemable for their next purchase under the Beauty Insider Cash option. Other new additions to the program include updated shipping options for VIB and Insider members, as well as new birthday gift offerings.