Google loves big sites more than ever, basically because it’s trying to avoid providing misinformation in our polarized age. But sometimes smaller sites contain important new information — like the content your startup is trying to share with the world. As algorithms keep changing, how can you stand out in the right search results?
Growth marketing expert Mark Spero writes that AI-powered content generators, careful trend tracking, great UX/UI and graphics, and inspiration from your competitors’ ads can all give you an edge. His article for Extra Crunch this week was one of our more popular ones with customers, but it’s not alone.
Check out our latest coverage of growth-related topics, plus some of the many reviews we received this week in our ongoing Growth Market Survey. (Please fill in if you haven’t already, we’re using Founders Recommendations to find the best development experts from around the world, and share the results back with all of our readers.)
Marketer: Maya Moufrek, Marketing Cube
recommended by: Nikki O’Farellohandjob www.catkin.club
Testimonial: “Expert ear and eye from the world of start up/scale up and growth. Her functional and direct approach allows you to execute at speed and see results quickly.”
Marketer: mute six
recommended by: Rhoda Ullman, Sense
Testimonial: “We’ve tried many different agencies, they offer best in category expertise with Facebook and Google paid advertising platforms. He has a very smart and efficient approach to creative development which was key to helping us in a big way.”
Marketer: Mitch Causey, Demandwell
recommended by: Drew Beechler, High Alpha
Testimonial: “Mitch and the Demandwell team are some of the smartest content, SEO and digital marketers I’ve ever met, and their results speak for themselves. Their process, proprietary software, and expertise around organic search and content are some of the best that help companies think of organic search as a repeatable, proven method to grow and demand genes. Mitch and Demandwell PlayBook worked so well that after two years of being a client and recommending many people in our portfolio, High Alpha turned their PlayBook into a scalable software platform by bringing Demandwell to the portfolio.
How pitch training can help startups get their story right: Ana Heim talks with Spanish marketing expert Alex Barrera about her consulting work and how she sets her clients up for success.
Kenya’s AiInfluence Closes $1M for Its AI-Powered Influencer Marketing Platform Tage Kane-Okafor Dives into AIInfluence’s Seed Funding to Drive Brand and Display Campaigns for a Range of Global Advertisers in Africa and Asia Developing software for
Announcement of the Dissolution Phase Agenda This September: Hear from top founders and investors on how to build the company.
(Extra Crunch) 5 Advanced-ish SEO Tactics in 2021: Development Expert Mark Cera discusses using content generators, how to do keyword research and other ways to enhance your SEO.
(additional drawback) How we got 75% more e-commerce orders in a single A/B test for this leading brand: Jasper Kuria, Managing Partner at Conversion Wizards, pushed the limits of optimizing a page for conversions Cause 75% increase in sales. Read the guest post to find out how.
Do you have a top-notch growth marketplace that works with startups you’d like to tell us about? Let us know by filling out this quick survey.