Ribbon wants to make it easier for product teams to interview users – TechCrunch

Everyone says that they want to build user-centric companies and products, but how does one actually achieve this? Talking and Listen For users, of course – a task that is both unnecessarily time-consuming and cumbersome, according to Axel Thomson, a former product manager of the UK’s recipe-box subscription, Unkinge Gavato.

His overbearing startups want to make it easier for product teams to dub and ribbon users, and to “continuously test and validate their hypotheses” by dubbing the ribbon. This, it is hoped, will then lead to better products for users. The idea was born out of a need Thomson says he experienced himself, while leading a user experience-focused product team.

“I initially joined Growtho, focusing on improving the user experience to drive product and marketing experiments, and on improving the user experience more holistically to enhance retention before the product team moves forward Worked.”

“In both of these teams we had to continuously decide which features and experiments we wanted to bet on, quickly realizing that as much as we thought we knew what users wanted, it was best to find out what The way was by having a real conversation. With users, and let them test different concepts. It was a big eye opener on how difficult it can be to make consistently good and informed decisions on which products and features were made worth testing and which were doomed to fail ”.

Thomson says that it has become a trope in management circles that product teams must be user-centric and that products should be designed to help users solve “real problems”. But in fact, it is often difficult to know what users really think or really want, while frequent users conduct research and conduct interviews.

“Teams often spend days setting up interviews, resulting in slow feedback loops that slow down product development and experimentation,” he says. “Alternatively, product teams seek solace in quantitative data from analytics platforms such as amplitude and mixpanel, which only inform how users have used their products once they are shipped”.

Enter the Ribbon, which its founder says users start with user interviews almost “take the same amount of time to ride through Uber”. Product teams simply install the ribbon widget on their website and can then recruit and conduct video interviews with users at any point in the user journey.

“We want to help product teams conduct user interviews fast and consistently, and eventually do any type of qualitative user research, without compromising on how quickly they can ship, how reliable they get results. Can and how often they can do research, ”Thomson explains.

The ribbon is designed to appeal to product managers, designers, and user researchers, all of whom benefit from validating their ideas by interacting with users. However, Thomson argues that the benefits of user research are not limited to these roles alone, and while companies often have dedicated teams or people who “conduct” user interviews on their own, “research findings and user involvement Socialization is increasing “research in companies”.

“Our goal as a user research platform is to make it easier for our users to become evangelists of their research within their own teams and organizations, it makes it easier to do great research and share with your team,” he it is said.

There are still early days, of course – Ribbon launched its Hunt in the Product Hunt community in late October last year. So far, the London-based startup has been bootstrapped, but today it is revealed that it has raised £ 200,000 in pre-seed funding from MMC Ventures, RLC Ventures and a group of London-based angels.

By Jothi Venkat

Chief Editor Jothi Venkat Tips Clear In . Editorial chief and CEO of TipsClear.in. Representing many online News sites and Magazines. Having Media company World Wide with a team of Neutral Reporters.

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