Podcasts May Be Coming To Amazon Music And Echo Speakers
Amazon is apparently the latest of the larger streaming music services to receive on the podcast bandwagon, according to a leaked email obtained by the media blog desk.
The email, which was allegedly sent on August 10 to select podcast show makers, details some of Amazon’s podcast plans, including adding the podcast as a feature for its Amazon music and audible services.
Digital Trends has reached out to Amazon Music representatives for comment on this report, but as of publication, we have not heard back. We will update this story when Amazon Music responds.
Interestingly, Amazon appears to be taking a cautious stand in its podcast preparations, warning potential producers that their shows will only be included in Amazon Music’s platform if content is not disrupted or Amazon or its services Is not “directed” against.
Recently, there has been a lot of attention on the podcast space, mostly due to the blockbuster takeover of Spotify Joe Rogan Experience Podcast, reportedly a $ 100 million deal.
However, Rogan’s show was more recently announced Michelle Obama Podcast Actually podcasts cannot be considered in the true sense of the word, as they are both exclusive to Spotify and cannot be subscribed to or streamed from any other platform.
If Amazon has similar plans for its podcast strategy, it has not yet indicated such a move.
Instead, it is likely that, now, Amazon plans to use the podcast in two ways. First, Amazon has historically not offered native support for podcasts on the extremely popular line of Echo Smart speakers. It has become possible to listen to podcasts across devices, but only through third-party applications and skills. It’s easy to listen to a podcast and say, “Alexa, resume This american life,“The podcast will be a big increase for fans.
Second, Amazon is aggressively expanding its music services to compete with Apple Music and Spotify. Apple is the leading company for listening to podcasts, and Spotify has been investing in the format for many years. Clearly, Amazon needs podcasts so that its music services have similarities with these big players.
The addition of podcasts could certainly supercharge Amazon Music’s growth, which was noted as being the fastest in the industry in July 2019 and reached a milestone of 55 million users by January 2020. In addition to a free tier of service and limited catalogs. Ad-free music for its major customers, Amazon also offers a premium streaming service called Amazon Music HD.