Pinterest today hosted an event focused on its creator community, where the company announced several updates, including the launch of the $ 500,000 Creator Fund, a new content policy called Creator Code, as well as new moderation tools among other things Are also included. With the changes, the company says its goal is to ensure that the platform remains an “inclusive, positive and inspiring place”. The new content guidelines put it in more specific terms as it should not cause harm to Pinterest creators to check content, include practice, be kind and ensure any work done through the site .
Story Pins will require creators to agree and sign the code during the publication process, where they tap a button that says “I Kind” in the statements “Be Kind,” “Check My Facts” , “” Be aware of triggers, “” “Include practice,” and “Not harmful. “
The code will be implemented in the same way that Pinterest today applies its rules to its other content policies: a combination of machine learning and human review, Pinterest tells us. However, the site’s algorithm would be designed to reward positive content and block harmful content, for example, like anti-vaccination sentiments. This can have a major impact on what type of content is shared on Pinterest, rather than a pop-up agreement with simple statements.
Pintrest says the Creator Code has not yet gone live, but the creators will be set to sign and adopt in the coming weeks.
Pinterest has also introduced several new manufacturer tools today that focus on the common goal of making Pinterest a more positive, secure experience for all.
It is launching comment moderation tools that will allow creators to delete and filter comments on their content, as well as tools that will allow them to feature up to three comments in the comment feed to highlight positive feedback. New spam prevention tools will also help clean up some unwanted comments by using machine learning technology to detect and remove bad comments.
The new ones are also “positivity reminders”, which will ask Pinterest users to reconsider before posting potentially offensive comments. The notification will push users to go back and edit their comment, but does not prevent them from posting.
Related to these efforts, Pinterest announced the launch of its first Creator Fund at today’s event. The fund focuses specifically on uplifting less populated creators in the United States, and will offer a combination of creative strategy consulting, and compensate them with budgets for content creation and advertising credits. Pinterest states that at least 50% of the fund’s recipients will be from undergraded groups.
The company tells us that it was initially committed to giving creators $ 500,000 in cash and media in 2021.
“For the first participants of the program, we worked with eight emerging creators of fashion, photography, food and travel, and will identify ten more creators over the next few months for the next few months.”
“We are on a journey to create a globally inclusive platform where pinners and producers around the world can discover personal, relevant and reflective ideas,” said Nikolajev.
Pinterest has been working to recreate its image in the wake of allegations of internal issues over the past year, including unfair pay, racism, retaliation and sexism, an external image of one of the “Viceroy’s” working places Struggles with In technology. Despite this result – which included a lawsuit, employee walkouts, petitions, and more – the issues that were raised were not always reflected in Pinterest’s product.
The company previously launched inclusive features such as the “Skin Tone Range” to help beauty shoppers find matches for their skin tone. This allowed retailers and brands to identify themselves as members of a lower-class group that provided the ability to display their content in more locations on Pinterest’s platform, such as tabs today, shopping spotlights, and The Pinterest Shop.
Pintrest co-founder and chief design and creative officer Evan Sharp referred to the company’s image as a “positive place” in today’s event.
“We’ve been building Pinterest for 11 years, and ever since our users regularly tell us that Pinterest last is the last positive corner of the Internet”. In that time, we have also come to know that you need to design positivity in online platforms to design negativity as much as you design negativity. “Creator Code is a human-centric way for creators to understand how to be successful on Pinterest, while using their voice to keep Pinterest positive and inclusive,” he said.
Today, Pinterest serves more than 450 million users worldwide, but is challenged by larger platforms serving creators such as Facebook, Instagram, YouTube and others, including newcomers like TeakTalk and their own funds such as Snapchat With people joining the producer community. Which is paying creators for the spotlight content, and the clubhouse, which is now financing the creators’ show. The increased competition for creator’s interest has left Pinterest in need of its own incentive program.
To kick off its announcement, Aya Kanai, Pinterest’s Head of Content and Creator Partnership, interviewed television personality Jonathan Van Ness (Queer Eye) at today’s virtual event, where he spoke about the need for positivity and inclusivity on social media I talked Other program participants included creators Peter Som, Alison Kayne, Oni Moss, Oine Edogie and Jomley Breton – the latter two who talked of putting producer funds to use for themselves.