Ordr, an “order and pay” platform for bars and restaurants, has raised a € 10m ($ 12M) Series A round from Idekapital and OpenOcean.
Launched in Norway in 2020, it now counts IKEA, Nordic Choice, REKOM and Color Line as customers. The company is now launching in Sweden, Finland, Denmark and the United Kingdom. Ordr’s competitors include FlipDish, Onvi.com and WeOrder.
Ordr has a platform for digital menus, order-placement and payment, which it claims, increases sales and reduces queues at bars and restaurants.
Its branded phone solution includes a ‘virtual POS’, which replaces existing POS for restaurants and hotels to take orders and payments. The waiter can also use it. The company says that customers do not have to download a new app, while hotels and pubs can make deals with local restaurants and offer their menus on the site.
Founder and CEO Edwin Fjeldvet said: “Unlike cash register systems that charge too much and lock customers, we have created a next generation cash register system that eliminates the need for old-fashioned POS systems. And makes them virtual. At the same time, we have created a completely new customer journey with guest at the center based on the experience they are going for. ”He said when the epidemic hit the hotel, restaurant and catering industry The app “took off” when asked for new infection-control measures.
Edekapital’s managing partner Cristian vsthus said: “We have been really impressed by the vision, solutions, management and implementation capabilities of those as well.”
Patrick Beckman, general partner of OpenOcean, said: “Ordr has proven that their platform works very well, is a scalable solution that applies across multiple markets, and the company is now a great place for an international enterprise But the catering industry is in dire need of a new technology to remain competitive in the future and that is it.