Nonie’s Nina Kharey Annonces Eco-Conscious Scrub Brand

Photography etiquette of folds.

“Anyone and everyone who can and should help humanity.”

While she may be better known for creating elegant wardrobe staples worn by the likes of Meghan Markle, Canadian creative Nina Khare is now leading the future of design in a different direction with the launch of her PPE-focused company, Folds Has been

With brand debut tomorrow (pre-orders are currently available with an official launch for February 3Third), Kharey shifted his focus from his fashion label, Noni, which he founded in 2008, to providing innovative and stylish scrubs to medical professionals.

Soon after the epidemic hit, Noni began offering masks as part of its e-commerce offerings, with the brand’s local factory eventually doing about 10,000 face coverings a week. For many, it feels like a business that does its fair share to improve the lives of its community. Still Khare remembers thinking, “What else can we do?”

Understanding the waste of existing PPE items, Khare deeply understood the idea of ​​designing and manufacturing medical wearables. “When I saw my hands on patterns that were commonly used for scrubs, how they dated,” she says, the designs designed more for the fit of a male body. “I started talking to doctors and nurses, especially women, asking them what work they did and if they like to wear them [scrubs]. It was disappointing to hear their responses. “

Noni Trench Coat
Noni’s photography etiquette.

Kharey already had an awareness of the environmental and ethical implications of textile design, from building materials to building end-of-life factors – through her fashion line; And he recognized that when it was an important place to improve elements of materiality, wearability, and stability of the scrub.

“I really felt like I could do this for them,” she decides to commit to creating better quality PPE. Khare’s background is in engineering, so there was reference to starting this challenge; But she notes that the process was a long one when working with the European Lab to develop nanotechnology, which would result in the manufacture of folded recycled fabrics. Additionally, it is a fabric made from post-consumer plastics that are twice the material used to make traditional scrubs; It is also odorless, anti-viral, anti-bacterial, anti-microbial and has 4-way stretches.

“Anyone and everyone who can and does help humanity,” she says when asked why it took so much time and effort to make folds a reality. And Khareya further said that the project helped to explore aspects of his creativity in novel ways, at a time when optimism was hopeful for all of us.

“My inspiration has always come from books and music and films,” she says, noting what she has seen during quarantine to maintain her inspiration. As he spent time on famous music ranging from Rush and Led Zeppelin to Sufi singer Nusrat Fateh Ali Khan, there was also a hyper-modern point to one of his lockdown activities that made his design work for Folds Impressed. “Every single day I’ve watched an episode Star trek,“She says.”[And] My mood board for the folders was covered in Star Fleet uniforms. I as a society where they are very excited. “

Nina Khare
Photography etiquette of folds.

She highlights that in the future of the Enterprise’s crew, the Earth came out of a “petty and embarrassing” time (sound familiar?). And Khare says that we are at a point in history where we are better informed about consumption and its consequences, and understand “how connected we are”. But she says that we have a long way to go in helping and helping those who have given so much in the last one year.

“It’s sad to see that we hope [frontline workers] She fights this epidemic to do such an Olympian work to protect us and to help us, and to risk her life – and we do nothing to help them, “she She says. “Yet we spend millions of dollars on our army to fight the war; And we spend millions of dollars on our athletes to win awards for our country. it’s embarrassing. “

However, instead of allowing himself to be swallowed by the shortcomings of society, Khare has tried to push us towards a better way of living through his energy, knowledge of engineering, and design, while making himself self- You also have to go on a journey of discovery. Too. “This is the moment of a full cycle,” she says of Folds’ ability to establish and satisfy so many aspects of her experience and background. “I think I know myself now.”

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