“I didn’t grow up seeing anyone in my own country, on billboards and in mainstream commercials, even in India.”
“I was not trying to be a colourism advocate,” says Nidhi Sunil on the call. “But once I started modeling, I faced many professional hurdles that I had to face and stand up for myself.” The model, actress and philanthropist, who was raised in South India and attended school in Bombay, has just been announced as the new global ambassador of L’Oreal Paris. Sunil worked in environmental law at the age of 22 before signing up with Elite Model Management in Bombay. Over the past 10 years, she has grabbed the pages of international magazines, appeared in films, and acting and fashion and beauty campaigns. Today, she became the first Indian model to be signed as the Global Ambassador for L’Oreal Paris.
“In India, it is a huge Sunil says, ‘Bargain to be the spokesperson for L’Oreal. “The first Indian L’Oréal spokesperson was Aishwarya Rai [actress and the winner of the Miss World 1994 pageant]. I remember when I was a kid, his advertisement exploded. Sunil hopes that her new role with the beauty brand will open doors for other girls […] “I am not impartial and have green eyes,” she says, which is the ideal beauty standard in India.
Says Sunil, “The mainstream aspirational beauty in India is very blonde – very blonde – and this is a country full of brown people, it is a kind of colonial hangover.” “You have a self-loathing for your skin color. I had to fight to make a place for myself in the modeling industry, even in India, because we actually had so many models [working in Bombay] From England, South Africa, Russia, and I had to step up my management agency to make room for Indian girls [like me] – In an Indian market! So it seems to me that this collaboration is very important, because I did not grow up seeing someone like myself in Billboard and mainstream commercials, even in India, in my country. “
Sunil hopes that his partnership with L’Oreal Paris will speak to the young boys and girls who, like him, grew up “preventing them from feeling beautiful, unseen and collectively beautiful”. [Now I’m] As a dark-skinned Indian man in a position to talk about a large and collective shared experience. “
In his 10 years in the modeling industry, Sunil has used it to control the development of social media and the way models and anyone in the public eye can control their stories. She has tried to leverage the power of social media to change the message around beauty standards. “Before the Internet and social media, everything you saw on TV was true,” she says. “If a brand was advertising that something was true, then [we assumed] This must have been true. The collective was brainwashing. Today, it is up to us to reach out to our communities and share what we feel, what we believe and share our own collective narratives rather than giving someone else the power to brand their perceptions in their favor Give shape “
Sunil’s first campaign which would fall under Sunil’s shampoo category. “My relationship with hair is very deep,” she says. “I grew up with my mother applying coconut oil on my head and let me sleep with it against my will, when I grew up I would be very beautiful. Hair is such a big part of my identity. “Because of his emotional connection with his long hair, Sunil joked that” at this point, because it’s such a big part of my identity, I’ll just cut it to see what it’s like. That’s it for me. 2020 work. After this last year it is like, ‘Oh, you want me to destroy my identity and come to the other side? Okay.’ “