Netflix’s Bridgerton is big, Midnight Sky was big, and December was Netflix’s biggest one – but neither title could match the service’s end-of-year megahits that came before.
Both December and the most recent Christmas week were Netflix’s largest, with both total viewing hours and average viewing hours per subscriber. December is usually when Netflix clashes with some of its biggest viewership of the year – with its total subscribers expected to cross the 200 million milestone at the end of the year, it’s no surprise That last month was its biggest December on record.
But unlike previous years, when Netflix had the same title in popularity, none of the biggest shows and movies hit the same level of popularity two years ago last month.
Mid Night Sky, a sci-fi / drama film directed and starring by George Clooney that is being watched by 72 million accounts, was predicted by Netflix for the first four weeks of its release. From er-producer Shonda Rhimes, Bridgerton, a soap drama set in Regency England, is estimated to reach 63 million accounts, and Hum is a family film directed by Robert Beadryczek, the children of super parents to their parents. (And planets) to save. , Estimated to hit 44 million accounts.
But the 2019 big December hit, The Witcher Series, defeated them all, hitting 76 million accounts in its first four weeks and holding Netflix’s record for its most popular series.
The biggest December hit in 2018, Bird Box, trampled them all – according to Netflix, the postpolicyptic film starring Sandra Bullock was watched by more than 89 million households in its first month.
For years, Netflix was notorious about viewership. Manufacturer of, Which put Netflix’s original content efforts on the map, once said that the company would not even share an audience matrix with it. But within the last two years, Netflix has created much buzz promoting the talent and recruitment buzz about the popularity of its shows and films.
In addition to sharing audience figures for the top titles every three months as part of its earnings report, Netflix occasionally talks about its viewership while shows or movies are still freshly released (Like now). Netflix has also added a top-trending ranking to its service, so people can see what the most popular titles on Netflix in their country are any day.
Netflix’s popularity figures need disclaimers. For one, they are not independently verified, nor are they supported by detailed data from the company. Netflix is in such a unique state that it can cherry-pick the highlights, and we don’t have much independent data to verify them. On the other hand, traditional media companies monitor their box office performance independently, and they are at the mercy of Nielsen ratings as a barometer for TV shows.
Nielsen’s Talk: Don’t compare Nielsen ratings or box office figures like Netflix’s numbers to the Matrix. It is tempting to compare how many people watched one Netflix show vs. one on regular TV, or to estimate how much money a big movie on Netflix would have made at the box office. But these matrices are not even close to comparison because the methods behind them are wildly different.
Last year, Netflix switched to a new audience metric. Netflix now counts a title as “watched” if you choose to watch it and play it for just two minutes. With some shows or movies, you can only close them before the main title sequence hits – and it still counts as a scene.
The following are the latest viewership numbers for Netflix programs. All of the following figures are viewers in the first four weeks of a title’s release, except in cases when Netflix estimated the total viewership before the title, which was actually up to the four-week mark (which was noted). reached.
- The Midnight Sky – 72 million accounts.
- Bridgerton – 63 million accounts.
- We Can Be Heroes – 44 million accounts.
Previous popularity ranking
So how are those titles stacked against the front ones? Netflix’s previous viewership stats for previous titles are listed below. Again, all the following figures are for the title of the first four weeks of release, using a two-minute metric, excluding Netflix’s estimates:
- Extraction, an action film starring Chris Hemsworth – 99 million accounts.
- , A postpoleptic film starring Sandra Bullock – over 89 million accounts.
- Spencer Confidential, an action-comedy film starring Mark Wahlberg – 85 million accounts.
- 6 Underground, a Michael Bay explosion-festival starring Ryan Reynolds – 83 million accounts.
- The Old Guard, action-thriller film – 78 million accounts.
- Enola Holmes, a period detective prank film – estimated at 76 million accounts.
- Season 1 76 million accounts – a fantasy series based on an existing franchise of books and video games.
- Project Power, a dark superhero film – 75 million accounts.
- Murder Mystery – a comedy film starring Adam Sandler and Jennifer Aniston – 73 million.
- Kissing Booth 2, a teenage ROM-COM flick – 66 million accounts.
- Season 4 of La Casa de Papel or Money Heist, a Spanish-language thriller series – launch for 65 million.
- The Irish, an epic epic about the mafia, directed by Martin Scorsese – 64 million accounts.
- Triple Frontier, an action / heist movie starring Ben Affleck – 63 million accounts.
- Tiger King, a viral documentary – 64 million houses.
- The Wrong Missy is a romantic-comedy film starring David Spade and Lauren Lapkus – 59 million accounts.
- The Platform, a Spanish sci-fi horror film – 56 million accounts.
- Season 2, a psychological thriller series – launching for 54 million accounts, based on its first week of viewing since its release on 26 December.
- American Murder: The Family Next Door, a true-crime documentary film – estimated at 52 million accounts.
- Seasons 1 and 2 of Cobra Kai, a reboot series from The Karate Kid – 50 Million Accounts.
- The Perfect Date, a teen romantic-comedy film – 48 million accounts.
- Rachd of Season 1, a psychological thriller series – 48 million accounts.
- Season 2 of Umbrella Academy, a superhero series – 43 million accounts.
- Klaus, an animated holiday film that was nominated for an Oscar – 40 million accounts.
- Season 5 of Lucifer, a fictional police-procedural series – 38 million accounts.
- Social Dilemma, a documentary about social-media companies – 38 million accounts
- Season 1 of Love Is Blind is a dating competition series – 30 million.
- Season 3 of The Crown, a historical drama series – 21 million accounts (and Netflix said 73 million accounts have watched The Crown since the series).
Before this year, Netflix counted the views differently. Netflix will not count as “watched” until you get 70% of the total runtime of a series’ first episode or movie. Netflix says that the new two-minute limit is more appropriate for all titles regardless of their length. But it also means that the new figures have increased viewership by one-third compared to the old ones.
These are previous viewership statistics under the old rules. They are the Netflix (or projected, where noted) figures released for the first four weeks of release.
- Strange Things Season 3, a retro sci-fi series – 64 million homes.
- Umbrella Academy, a superhero series – 45 million families.
- Tall Girl, a teen rom-com film – 41 million households.
- Sex Education, a British teen drama show – more than 40 million households.
- The Highwaymen is a period crime film, with Kevin Costner and Woody Harrelson – home to over 40 million.
- Secret Obsession, a film mystery about a young wife with amnesia – 40 million scenes.
- Our Planet, a BBC-style nature initiation-series – 33 million families.
- Always Be My Might, a comedy film with Ali Wong and Randall Park – 32 million homes.
- Incredible, a true-crime minister – 32 million accounts about the victims of a serial rapist and the detectives who hunted him.
- Dead to Me, an alcoholic series with Christina Applegate – 30 million houses.
- Elsewhere, a film about a band of mothers who wonderfully visit their adult sons – 29 million homes.
- When they see us, a buzzy limited series from producer Ava DuVernay about the Central Park Five case – 25 million homes.
- Bodyguard is a BBC-World Productions series that previously aired in the UK – 23 million members home.
- FYRE: The Greatest Party The Never Happened, a documentary film about the Fayre Fest debacle – over 20 million houses.
- Soaplite, a Spanish-language high-school soap chain – home to over 20 million members.
- Baby, an Italian teen drama series – more than 10 million households.
- Guard, Netflix’s first Turkish original series – More than 10 million households.