Can catch up on the news you missed.
Sparitual launches nail wellness kit
Los Angeles-based nail and body care brand Spiritual launched a new nail wellness collection on February 15, which includes an All-Star lineup that includes a cuticle remover and oil, a nail strengthening treatment and a topcoat. The products are all vegetarian and reflect the beauty industry’s shift towards hand care, health and hygiene. Featuring nutritious ingredients like bamboo extracts, bamboo oil and argon oil, there has never been a better time to give your hands and nails some serious TLC.
Monday Haircare makes its Canadian debut
Launching a new haircare collection just before an indecisive global lockdown that relies on every aspect of life seems stressful, but for New Zealand entrepreneur Jaimee Lupton, the time last March was to get the message behind her brand Seems to repeat. “Beauty shouldn’t cost an arm and a leg,” Lupton says. “We set out to make luxury accessible; Given the time, I think it was very important for the people. “Priced at $ 10 and lower, the Paraben-free line of pastel-pink SLS- and four-in-shower cleansing and conditioning duos sold out within days when it first hit New Zealand and Australian chemists and is now official Has largely reached out to retailers. Across Canada. Offering nutritious and strong ingredients like shea butter, coconut oil, vitamin E and rice protein, the offerings include gentle for fine and delicate hair, volume for lame, greasy for coarse and moisture for dry. “All our materials are fair trade and sustainable; They are huge pillars of our brand and are very important to us. “
Cheekbone Beauty enters the eye category
Canadian indigenous cosmetics brand Cheekbone Beauty has made a splash with the launch of its first eye product following the success of the brand’s vegetarian lipsticks, which are made and hand-poured permanently with sour ingredients in Canada. On February 19, the brand launched Sustain Eyes, a collection of vegan and gluten-free eyeliner pencils in five colors (black, brown, plum, green and blue). The liners are laid in wood that comes from PEFC certified protected forests and are packed in plantation seed paper. “Jennifer Harper says,” Being connected to our indigenous roots, Sustainable Eyes takes us one step closer to creating beautiful makeup products set in the pillar of sustainability. “Once you sharpen the pencil completely, it’s gone and leaves no marks.”
Tower 28 adds new shade to its cult BeachPlease shiny brightly tinted offerings
Beauty brand Tower 28 has become a favorite among hygienic beauty enthusiasts due to its gentle formulations, versatile shade offerings and compliance with the constituent guidelines of the National Eczema Association, ensuring that any potential allergy and irritation product makes its way into the formulas Do not create This week the brand offered three new shades in its BeachPlease Luminous Tinted Balm, which can be used on lips, eyes and cheeks. The new shades, After Hours, Rush Hour and Power Hour were inspired by the colors of the Santa Monica sunset. In a statement, founder Amy Liu said, “These new shed extensions are connected to our amazing community.” “I am proud of the highly engaged community and we regularly practice asking them what is missing. They talked and we listened! “
They are real new benefits! Magnet extreme mascara is here
The biggest launch of Benefit of the Year has arrived and it adds to the brand’s impressive portfolio of mascara offerings. they are real! The Magnet Extreme Length Mascara features a brush with a revolutionary magnetically charged core that pulls the magnetic, mineral-rich formula up and out beyond the tips of the lashes. Its custom-designed zig-zag bristles are strategically positioned to define fan out, separate and lash. “Beyond technology and results, it was still important that we develop mascara for everyday wear,” says Annie Ford Danielson, chief beauty ambassador at Benefit Cosmetics. “We went through extremely rigorous testing standards for each part of the formulation and 78 iterations of the formula. Our biggest claim is that the result of this kajal is 40% longer. “
Bite Beauty drops a new liquid liner
A black liquid eyeliner is a beauty bag staple, but is made from high quality, clean materials. Enter: cutting beauty. Known for its non-toxic, vegan and cruelty-free formula, Bite’s first-in-the-line liner, Upswing Extreme Longwear Liquid Eyeliner, is a fruit-derived concentrator with nutritious Passionflower extract and smooth-glide color. What’s more: the felt-tip is something to dip into, even eyeliner amateurs can master an innocent cat’s eye to swallow and flick. Bonus: The pitch-black pigment does not move once it dries.