Microsoft’s Attempt to Buy Nintendo Was Met with Nothing But Laughter

Microsoft once tried to acquire Nintendo and laughed. In the late 1990s, Microsoft wanted to enter the gaming world. However, thanks to the success of Sony’s PlayStation and the legend of Nintendo, chips were stacked against them from the very beginning. Before its foray into gaming, the company was best known for Windows and its office software, which was everywhere. They had the money to do whatever they wanted, but they still struggled to make people believe their idea for consolation.

In a new interview, Kevin Bacchus, Microsoft’s director of third-party relations, recalled how Steve Ballmer, president and soon-to-be CEO of Microsoft, had the idea of ​​meeting back with Nintendo in 2000. Ballmer was a popular Nintendo fan. Bacchus said, “[Ballmer] If he would consider acquiring, let us meet with Nintendo. They just laughed their asses off. Like, imagining someone’s one hour just makes you laugh. It was a meeting like that. “

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While Nintendo had video games, their consoles were not always perceived as giant leaps. Sony knew this, and Microsoft wanted to know that they had the money to do so. Bob McBrin, head of business development, says, “We actually gave Nintendo to our building in January 2000 to work through the details of a joint venture where we gave them all the technical specs of the Xbox. Pitch their hardware stunk.” Was, and compared to the Sony Playstation, it was done. So the idea was, ‘Listen, you’re a lot better at parts of the game with Mario and all that stuff. Why don’t you let us take care of the hardware?’ But it didn’t work. Nintendo wasn’t about to give up what they were doing to start a partnership with Microsoft. It is believed that Nintendo is currently valued at over $ 85 billion, so it seems That they were wise to stick to their guns.

Nintendo of America president Howard Lincoln would not discuss a meeting with Microsoft 20 years ago. Lincoln says, “Nintendo does not talk about confidential discussions with other companies. In any event, nothing came of these discussions.” Nintendo went on to develop the Wii, while Microsoft went on to do a mass slice of the market with the original Xbox and following consoles.

The Xbox Series X and S are officially available to buy, but are difficult to come by due to heavy demand. Meanwhile, Nintendo is still churning out its own hits for Switch, which features a huge open-world Zelda installment with its mascot Mario in several different games. In the end, no one can help but wonder what would have happened if Nintendo had agreed to the Microsoft deal in 2000. You can check the depth history of Bloomberg’s original Xbox.

Subject: Nintendo

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