Video editing software could become the next big addition to Microsoft’s suite of productivity tools. On Tuesday, Microsoft announced that it is acquiring Clipchamp, a company offering Web-based video creation and editing software that allows anyone to create video presentations, promos or videos for social media destinations such as Facebook, Instagram and YouTube. allows to be held together. According to Microsoft, Clipchamp is a “natural fit” for families, schools and businesses looking to enhance their existing productivity experiences in Microsoft 365.
The acquisition appealed to Microsoft for a few reasons. Today, more people are creating and using videos, thanks to a growing set of new tools that allow anyone – even non-professionals – to make advanced edits and use quality video content. allows production. This, Microsoft explains, has allowed video to establish itself as a new type of “document” for businesses, such as pitching an idea, explaining a process, or accompanying team members. to communicate
The company also saw Clipchamp as an interesting acquisition target because of how it combined “the simplicity of a web app with the full computing power of a PC with graphics processing unit (GPU) acceleration.” This also makes the software suitable for the Microsoft Windows customer base.
Clipchamp itself built several online tools into the video creation and editing space, including its video maker Clipchamp Create, which provides features for trimming, cutting, cropping, rotating, speed control, and adding text, audio, images, colors, and more. does. Filter. It also offers other tools that make video creation easy, such as templates, free stock video and audio libraries, screen recorders, text-to-speech tools, and branding fonts, colors, and logos for use in other videos. To simplify. A discontinued set of utilities called Clipchamp Utilities once included a video compressor and converters, as well as an in-browser webcam recorder. However, some of this functionality was moved to the new Clipchamp app.
After creating videos with Clipchamp, creators can choose between different output styles and aspect ratios for popular social media networks, making it a popular tool for online marketers.
Since its founding in 2013, Clipchamp has attracted over 17 million registered users and served over 390,000 companies, growing at 54% year-on-year. As the pandemic forced more organizations to remote work, the use of video has increased as companies have adopted the medium for training, communication, reports and more. During the first half of 2021, Clipchamp saw an 186% increase in video exports. Videos using the 16:9 aspect ratio increased by 189%, compared to a 140% increase in the 9:16 aspect ratio for sharing on places like Instagram Stories and TikTok, and 72% in the 1:1 aspect ratio for Instagram increased. Screen recording also increased by 57% and webcam recording increased by 65%.
In July, Clipchamp CEO Alexander Drelling commented on the growth, noting that the company has nearly tripled its team in the past year.
“We are gaining an average of two times more users than a year ago, while also doubling the usage rate, which means more users are creating more video content than ever before. While social media video has always been commercial We have also been at the forefront of requirements, over the past year we have also rapidly adopted internal communication use cases where a lot of screen and webcam recording is taking place in our platform,” he said.
Microsoft did not disclose the acquisition price, but according to Crunchbase, Clipchamp had raised more than $15 million in funding.
This isn’t Microsoft’s first attempt at entering the video market.
The company was one of the most recently pursued TikTok, when the Trump administration was working to force the sale of the China-owned video social network, which Trump termed as a national security threat. (To keep TikTok operating in the US, ByteDance would need to split off TikTok’s US operations. But that sale never happened because the Biden administration stalled the effort.) Several years ago, Microsoft also launched a commercial video service. started, which is called. Streams, which aims to allow enterprises to access video as easily as consumers use YouTube. In 2018, it acquired social learning platform FlipGrid, which used short video clips for collaboration. And as remote work becomes the norm, Microsoft is adding even more video capabilities to its team collaboration software, Microsoft Teams.
Microsoft’s deal follows Adobe’s recent $1.28 acquisition of video review and collaboration platform Frame.io, which has been used by more than a million people since its founding in 2014. However, unlike Clipchamp, whose tools are meant for anyone to use at work, school, or home, Frame.io is aimed directly at creative professionals.
Drelling said that Clipchamp will continue to grow at Microsoft, focusing on making video editing accessible to more people.
“Microsoft has the legacy and reach of some companies in technology. We all grew up with iconic Microsoft products and have been using them ever since,” he explained. “Being part of Microsoft makes us want to be part of the legacy of the future. allows. In no other scenario could our future look more exciting than what unfolds before us now. At Clipchamp we have always said that we do not suffer from lack of opportunity, videos are full of opportunities. We just need to figure out how to seize it. Inside Microsoft we can approach this to seize our opportunity in entirely new ways,” Drelling said.
Microsoft didn’t say when it expected to integrate ClipChamp into its existing software suite, saying it would share more at a later date.