Maybelline ITZY Spokesmodels, a Hello Kitty Collab + More Beauty News

Photography via Instagram.com/maybelline

Which includes some exciting new brand collaborations.

Biosense launches a new toner that is perfect for spring

Biosense’s new Squalane + BHA Pore-Minimizing Toner has been dropped and is the only thing to prepare your body for warmer weather. A refreshing blend of raw white willowbark (a natural form of betahydroxy acid), squalene and caviar lime, it is designed to balance oily skin type without removing the skin of its natural oils.

L’Oreal Paris Announces Upcoming Collab With Elie Saab

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Photography via L’Oreal Paris

This week, L’Oréal Paris announced an exciting new exclusive collaboration with designer Elie Saab to arrive this spring. Launched in June, the makeup collaboration between internationally acclaimed fashion designer and beloved beauty brand is sure to be the summer. “My goal has always been to make women look beautiful and this collection allows me to bring an array of products to fit the lives of women; Elie Saab said to help them feel more elegant and confident in their everyday lives. The collection will debut on May 6, so keep your eyes peeled for the first look at the upcoming makeup line.

Harry Josh is the new brand ambassador for KMS and Goldwell

Celebrity hairstylist Harry Josh (whose clients include Gisele Bundchen, Cindy Crawford and several Victoria’s Secret models) has just been announced as the new brand ambassador for hair care brand KMS and Goldwell. “To me, shared values ​​are the most important component of any partnership,” Josh said in a statement. “[This] The portfolio of products is essential not only to express my creative vision in both color and style, but their continuing commitment to education, salon partnerships, sustainability and delivering excellent, innovative professional products to stylists and consumers, I This ensures that I am working to the best of my ability. For every look I make. “

Kos launches not one but three (!) New brow products

Hoping to get your brows in better shape? Look no further than Cosus’ latest product launch, which features not one, not two, but features three Brow products. The first is a brown pop, a dual-end pencil and spool, followed by Air Brow Tinted, a tinted gel that comes in 10 different colors, and finally Air Brown Clear, which is perfect for setting straight hair. is. The coldest part? The products are formulated with castor oil, to nourish the eyebrows and encourage new hair growth.

A cute hipdot x hello kitty collaboration is here

Launched this week, HipDot’s latest collab partner is the iconic Hello Kitty brand. The four-piece limited edition collection includes an eyeshadow palette, an eyeliner and mascara duo, a lip gloss and blending sponge. A limited edition makeup bag will also be available as part of the launch, which is pink and shiny according to your imagination. “I can’t think of another character who captivates the audience, globally, Hello Kitty does. We are honored to team up with the ultimate icon, ”says Jeff Salinger, CEO of Hipcot Cosmetics.

Mabelin introduces K-pop group ITZY as global ambassador

Baywatch K-pop band ITZY has just been announced as the first music group to be signed as the Maybelline Ambassador. “We have always admired the Maybelline brand and are excited to be able to contribute their creativity, positivity and energy to our global community,” the group said in a statement. “This is a great opportunity for our fans to bring a new side of themselves and remind the world that being confident and bold is in all of us.” The group will close the partnership this spring by participating in Mabelin’s Hypersharp Liner, Ultimate Lipstick and Superstay Foundation campaigns.

New skincare brand Pure Culture Beauty has launched in Canada

The brainchild of two stalwart beauty industry professionals (Victor Casley, former chief chemist at MAC cosmetics and founder of CoverFX, and Joey Chen, Yeso and former CEO of H2O + Beauty), the game-changing skincare brand Pure Culture Beauty Canada has expanded. The clean, customizable line addresses each consumer’s unique skin goals, skin condition, lifestyle, and environment to strengthen the skin barrier and microbiome.

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