Mark Cuban, Marc Benioff, Robert Downey Jr., Gwyneth Paltrow, and Uber CEO Dara Khosrowshahi are investing in toilet paper – ClearTips

Mark Cuban, Marc Benioff, Robert Downey Jr., Gwyneth Paltrow, and Uber CEO Dara Khosrowshahi are investing in toilet paper – ClearTips

A group of big-name entrepreneurs and celebrities are really circling the drain with their latest investment.

Led by Greycroft Partners, one of the celebrity investors: Mark Cuban, Mark Benioff, Iron Man and Pepper Potts (er … Robert Downey Jr. and Gwyneth Paltrow), Uber chief executive Dara Khosroshay, Seattle Seahawk Quarterback Russell Wilson, Ashton Kutcher. And Guy Osieri’s Sound Ventures, and Code.O. Hadi Partovi, the founder of, is investing $ 3 million in the new toilet paper brand Cloud Paper. (Grammy Award-winning singer / songwriter Ciara, serial-entrepreneur Grant Ris, Museum Capital, Ashley and Mark Merrill, and The Chanmokers Mentis Ventures are also supporting the company)

Why? Because they are hoping to save the environment.

Founded by Ryan Fritch and Austin Watkins, two former Khosrowshi employees at Ubers who went on to take roles at logistics startup Convoy, Cloud Paper is one of several companies trying to switch consumers to bamboo-based toilet paper . But this could be the only one to rescue such high-profile investors from cash shakes.

A year and a half passed in The Making Paper, when the two partners began talking about starting their own business, but one that could have an immediate impact on the climate crisis, which they saw as the most pressing social issue Looked into

Image Credit: Cloud Paper

Due to his significant contribution to climate change, he settled on toilet paper, which was a significant contribution to climate change. According to data provided by the company, 15% of deforestation is caused by the production of toilet paper alone and about 40,000 trees are cut for American consumers to wipe (from toilet paper and paper towels). The company estimates that an average household could save 250. Trees by switching to bamboo-based toilet paper (ideally theirs).

“We wanted cloud paper to be a force for good in the world,” Watkins said. “We wanted to find something similar to taxis and trucking in terms of market size and something that could have a huge impact on the community and the environment from day one.”

The founders said that to ensure that the company is doubling the amount of carbon emissions that its business operations generate, it has been so since day one.

Currently, the company sells directly to businesses, which was its initial market, and has recently launched a direct to consumer service, where it sells its bamboo toilet paper at a cost of $ 28 for 24 rolls. A price point corresponding to the industry’s go rate for the roll.

“We’ve been investing in a number of companies that have been in this vein over the last five to ten years,” said Allison Lang Engel, a Grecroft venture partner. What compelled the firm to bring back Fritch and Watkins was the background and business-to-business focus of logistics and consumer products, which initially went to market with both entrepreneurs.

And the selection of bamboo as the source product was no accident. “The bamboo harvester releases more carbon and more oxygen,” Fritch said. “It is a magical plant that is constantly growing and harvesting … especially when the alternative is an old growth forest.”

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