Toronto-born cosmetics giant MAC today announced Lisa (Lalisa Morale) from the K-pop girl group Blackpink as its newest global brand ambassador. The news is huge that Lisa is the first female K-pop star to play the company.
“I have always been a big fan of MAC! I love how self-expression the brand makeup -” who wears more than powder kissing lipstick in her first campaign image – it wears powder kissing lipstick in Mul Turns out, which always gave me a lot of confidence on stage, “adding that she is” excited to invite and empower more audiences “through partnerships with the brand as personalities in both of us And diversity at our core. “
Drew Elliott, senior vice president and global creative director for MAC, said in a release that it is the star’s “unique talent and bold, fashion-forward style” [that] Make him the right choice for Mac. Always confident and never shying away from risks, he symbolizes our commitment to celebrate individuality and self-expression above all else. Sharing the news via Instagram, Mack said that her role as “such a big surprise in store” for Lisa.
In addition to campaigns and various as-yet-unknown projects, the partnership will also see the Blackpink star – who has more than 40 million followers on Instagram – “working with MAC makeup artists to share her signature looks, sharing beauty secrets, Skincare governance and lifestyle with Mac fans. “
Although it marks the star’s first major aesthetic role, she has previously appeared in front of the lens for Bvlgari (for whom she was recently named an ambassador) and Celine. In fact, she was the first ambassador chosen by Hedi Sleiman after taking the reigns at the French fashion house.