Linktree, the popular “Link in Bio” service with more than 16 million users, is partnering with PayPal to expand its recently launched “CommerceLinks” tool for direct payments on Linktree globally . The Melbourne-based startup says that creators in more than 200 countries where PayPal operates can now accept payments through the transaction tool.
Launched in March, CommerceLink allows users to collect payments directly on their Linktree profiles without having to open a new browser or tab. The new integration lets Linktree customers connect their PayPal account and receive payments from their followers or customers via PayPal, debit card or credit card. Linktree Note users can also access information about their transactions, payment conversion rates and more. The company says the relevant data available is meant to help creators manage their digital presence.
“As the maker economy grows, creators are looking for new ways to collect payments and support from their audiences,” Alex Zakaria, co-founder and CEO of Linktree, said in a statement. “We are excited to collaborate with PayPal to expand our solutions to our users globally and enable them to further manage and monetize their digital presence.”
There are two types of commerce links that creators can use to collect payments from their followers and customers: a “support me link” allows Linktree users to collect payments and donations from their visitors, while a “request link” allows customers to collect payments and donations. and lets followers request goods and services of creators directly from their Linktree profiles.
Linktree says its collaboration with PayPal is the latest in a series of maker-focused efforts. The announcement of the partnership comes days after LinkTree announced its acquisition of automatic music link aggregation platform SongLink/Odesley. Linktree is integrating SongLink/Odesley into its newly launched “Music Link” feature, which automatically displays the same song or album across all music streaming services for users to listen to content on their preferred platform.
Founded in 2016, Linktree now competes with several “link in bio” platforms, including Shorby, Linkin.bio and Beacon. In March, Linktree announced that it had raised $45 million in Series B funding. The funding round was co-led by Index Ventures and Kotue, with participation from returning investors Airtree Ventures and Insight Partners.