For those who Follow the space, LG will be remembered as a smartphone trailblazer. For a decade and a half, the company was a major player in the Android category and a driving force behind many innovations that have since become the standard.
Perhaps the most notable story is that of LG Prada. A month before the first iPhone was announced, the device helped advance the touchscreen form factor, which has come to define almost every smartphone. At the time, the company openly accused Apple of discontinuing its design, stating, “We believe that the Apple Copycat Prada phone was unveiled after the design when it was presented at the iF Design Award and in September Won the award in 2006. “
LG has pushed the envelope further – albeit mixed effects. In the end, however, the company could not keep up yet. This week, the South Korean electronics giant announced that it would fall out of the “incredibly competitive” category, instead focusing on its numerous divisions.
The news following these rumors slightly surprised that the company was actively looking for a buyer for the smartphone unit. In the end, it seems, none were forthcoming. This July, the company will stop selling phones beyond the remnants of its existing inventory.
The smartphone category is indeed a competitor. And clearly, LG’s numbers consistently fall in the “other” category in global smartphone market share figures governed by names such as Samsung smartphones, Apple, Huawei and Xiaomi. Other names below the top five are clustered, more often than not, other Chinese manufacturers such as Vivo.