ClearTips’s initial phase 2021 is back for part two of our Bootcamp-for-Entrepreneur event, with a focus on marketing and funding. Building on the first half of the April event, this two-day virtual sprint will take place on July 8 and 9, and we are thrilled to welcome Rebecca Reeve Henderson, as one of our specialists is the All-Star Slate. Rebecca will join us to share insights on creating an effective earned media strategy for her startup, building on her in-depth expertise developing effective communications programs for some of the world’s top business software companies.
The kind of exposure you get from earned media, aka ClearTips articles, is a key element of any startup’s marketing strategy. This is something that is best used as a complementary component to paid marketing and proprietary channel promotion efforts, but it is one of the most difficult things to get right, especially for first-time founders. Rebecca has worked at companies ranging from Slack to Zephyr, Canva and many more, all helping craft effective earned media strategies in one of the most difficult areas: B2A SaaS.
Rebecca herself is also a founder, having grounded her communications company into an international business spanning the US and Canada. Startups were involved in all stages of the growth of Rupee customers, from their inception to successful exit including debut in the public market, so they are running effective communication campaigns at every point on the growth spectrum. Then in 2019, Ruckered had its exit with the acquisition by global communications firm Archetype.
We’ll hear suggestions from Rebecca about how earned media contributes to an effective overall communication strategy, and how you earn that media – including how to pitch media, and how to build successful long-term relationships with leading journalists and publications with you industry.
Tickets for the TC Early Stage: Marketing and Fundraising are available until this Friday Early Bird Rate which gives you an instant $ 100 savings! Secure your seat before this weekend!