I do not think so Jim Belushi was high when we talked on Zoom this week. Instead of an addition, he was puffing on the cigar, but he was still happy and smiling.
“I have my brother’s face on it. I own the Blues Brothers brand. It has become good, man.
Jim Belushi was telling me about his weed, especially about the small 0.7 gram pre-roll he sells – the perfect size for the post-COVID era, when the prospect of passing a joint to a friend Is discouraged. Belushi started her farm in 2015 with 48 cannabis plants. Now, after six years and an epidemic, it has 200 plants in each of its four high-tech greenhouses on the banks of the Rogue River in southern Oregon.
“I always chase magic,” Belushi said.
We were talking about their new greenhouse supplied in part by Groggeneration, but cannot provide information about the benefits of Belushi cannabis. More than just a celebrity with a weed brand, Belushi is a fully committed cannabis advocate.
“It’s magic when I do the Blues Brothers,” he said. “And when I’m acting, I chase magic on the set of a movie and chase magic while I’m singing.” I mean, I’m always chasing magic, and I’m going to do this cannabis business because there’s magic here. “
Belushi is one of the group of celebrities dancing deep into the world of cannabis. And he is not shy about it. Look at their social media footprint. Belushi’s Twitter name is “Cannabis Farmer: Jim Belushi“His Tiktok and Instagram feeds are filled with clips from his farm. Even he made a TV series on Discovery about his farm:” Growing Belushi. “
Cannabis is the life of Belushi right now. She even recently turned down the role of a film because filming takes place at harvest time. His agent did not approve of the pass on the occasion, and told Belushi that they represent actors, not farmers. But according to Jim, cannabis cultivation is more important than acting.
“I’m a cross between Elmer Fudd and Bill Murray,” Belushi said. Like Murray in “Cadiscus”, Belushi is just good for being dangerous. He has been on the farm for over 200 days during the past year. In his eyes, this is what sets him apart from other celebrity cannabis operations.
Growing cannabis is more than a branding game for Belushi. It is clear that he is not merely trading his credit and body of work; He is working on the farm, working on the land and working with the bud.
“My hand is in the soil,” he said, explaining that he works the land, making sure the pH is right, and that the soil is at the right temperature. He is fixing his crop, sniffing, testing.
Belushi said, “You know, my name is on it, my brother’s name on it, and I’m not throwing it there.” “I’m really farming, and I’m loving this profession.”
Helping mother nature
Like many tenants, Belushi turned to technology to combat pests and increase yields. A team from GrowGeneration designed their farm with goods to reduce pests and improve quality. He says that what they were selling for $ 1,000 a year ago is now going for $ 2,200 per pound, and points to better growing convenience as an important factor.
Jeremy Korav, VP of commercial operations at GrowGeneration, says that the cannabis industry benefits from a number of new technologies that enable operators to make a rapid return on their investment. He points to new lighting technology as an example.
“We are seeing the most movement in moving people from energy-efficient solutions to energy-efficient solutions,” Corrao said, explaining that there are still skeptics in the industry who hesitate with new technology. Nevertheless, he says that it is reducing the cost of goods and improving ROI.
Korav explains that the tasks and practices found throughout the agricultural industry are eventually making their way to cannabis cultivators such as Belushi.
Even though new greenhouses with automated systems were completed, some producers like Jim Belushi still depend on nature for help.
“[Belushi’s Farm] “It’s in southern Oregon with 192 days of sun,” said Belushi, stressing his love for the area. In addition, their new greenhouses rely on the Oregon sun and still offer local climate control and pest management, meaning they can have up to four growth cycles per year. This hybrid approach forgives a closed climate system in favor of something that works within the world of Belushi.
More than branding
As legalization draws closer, farmers are constantly looking for an edge in the midst of more competition – better soils, faster crop cycles, new strains – and Belushi is the name.
“Is the name Belushi always associated with the pot?” I ask Jim. I am thinking of his late brother, John Belushi, the ever-present, always-authentic star of the 1970s and the days of the 80s. After all, substances were smashed, smoked, and regularly sniffed in those days, and John Belushi was a frantic presence in 1980s comedy.
“Some say after thought,” No, but not fun. In 1975, Jim credits his brother John for starting the Jim Belshee brand. For her, the Belushi brand is “trying to make people feel good with a sense of humor or entertainment.”
Look at the brand from Belushi’s Farm: The Blues Brothers, Belushi’s Secret Stash and Captain Jack, are named after the OG Weed dealer of Saturday Night Live’s early days. Each of these brands also makes a true offer for Jim Belushi’s approach to his name. There is hardly anything offered with THC levels that would be considered gas (aka, stuff you get really high), but each offers respectable features. He is by design.
“My stuff has more to do with the great blends of terrapanes and THC,” Belushi said. “[This is] To create more of a medicinal effect that sends someone en route to treatment. “He said, with laughter, some strains he has not smoked.” He is afraid of them. Likewise, he sees some strains given to him by other celebrities, who are ready to roar and roar thanks to the high-high levels of THC. He has not even tried those.
I ask why he thinks it’s exciting and new when celebrities launch a cannabis brand. Belushi is hardly going to do this. Seth Rogen and Evan Goldberg launched the Cannabis brand in the US, offering just one flower and homegrown dry goods. Her upcoming cannabis brand is Jay-Z with Monogram. Even Martha Stewart is hunting cannabis, albeit in the gummy form of the CBD.
Belushi hesitates to compare his product to his celebrity competitors (possibly related to his self-identity as an agriculturist), but pointing to Snoop and Willie’s original celebrity pot brands paved the way for him and others Does.
Failed war on drugs
New regulations are quickly changing the cannabis industry. As more states reduce and regulate cannabis, various industry segments are looking to the federal government to loosen its grip on the business of cannabis.
For Belushi, access to traditional banking services will affect him and the industry as a whole. And it may come soon: Two weeks ago, the US House of Representatives passed a banking bill with broad bipartisan support.
“This is a very exciting time in the world of cannabis,” said Belushi. “People have seen changes in others [who partake in cannabis]. The tumor is shrinking, seizures are happening, people are sleeping and people are getting better. This is interesting, because no matter whether you are conservative or liberal or old or young, everyone knows someone who is deeply afflicted. “
“Cannabis is not a gateway to drugs,” Belushi said. “It is a path to healing.”
And yet, there are countless individuals in prison because of this so-called path to therapy. Jim Belushi is also working on that.
When I talk about the current goals of the last prisoner project, get out of the gym. He is referring to crimes that involve cannabis. For cannabis, which helps the cannabis activist group, it is a serious effort.
“The time has come to transfer some energy for real justice,” Belushi said. “Look at the last prisoner project. It is indeed a symbol that the war on drugs is over. It’s done It is ruined. The war on drugs devastated us. This devastated the black and brown communities, which were particularly hard hit. “
Belushi warned, “Laugh and calm down.”
The Last Prisoner Project was founded by Steve DeAngelo in 2019 and called for cannabis criminal justice reform. The organization is made up of activists, lawyers, advocates and others, including Belushi, who is a consultant. It is clear that he has deep respect for Steve Dangelo, the founder and leader of the Last Prisoner Project. “There is no better hustler in the world than Steve DeAngelo,” he said. “Man, she’s just tireless, and it’s beautiful to see.”
Belushi says the project is riding a wave right now, and they are locating lawyers from more states that the generals are answering their calls. But there is still a need, he says. The project can always use capital, as a lot of work is done free of charge. And there is a constant need for people to write letters and sign petitions – all of which are readily available on the project’s website.
“And it would be great if people were in it [cannabis] The industry hires people who, “Belushi said, are calling for the industry to lean in and” help men and women who have been displaced for so long. “
He is not merely suggesting it as a course of action to others; He is also actively helping to raise capital. The Blues Brothers are hosting a fundraiser at MJ Unpacked, which is coming to Las Vegas in October. Bellusi, actor, comedian, weed farmer and a member of the Blues Brothers, asked Beamer to perform for the final prisoner project.
He said, “We have a big party.”
Because everyone needs to be loved.