In addition to Facebook’s Clubhouse contestants created within Messenger Rooms and its experiments with Q&A platforms such as Clubhouse on the web, the company is now leveraging one of its biggest products to take the clubhouse at risk: Instagram Live. Today, Instagram announced that it is adding new features that will allow users to mute their microphones and even turn off their videos while using Instagram Live.
Instagram explains that these new features will provide hosts with more flexibility during their livestream experiences, as they can reduce the pressure to watch or sound a certain way during a live broadcast. While this may be true, the reality is that Facebook is taking another page from the clubhouse’s playbook by enabling a “video off” experience that encourages more serious conversations.
When people do not have to worry about how they look, they will often be more responsive to jumping into voice chat. In addition, having audio only allows creators to engage with their community while multitasking – perhaps while they are working or moving around, and cannot see the camera right by sitting down. To date, this has been one of the advantages about using live video chat versus clubhouse. You can participate in the voice chat rooms of the clubhouse, always give your full attention without worrying or worry about background noise.
At the moment, hosts will not be able to turn the video on or off or send others to the livestream, but Instagram tells us that it is working on offering these types of capabilities to the broadcaster, and they should be rolling out soon. have hope.
Instagram publicly tested the new features during Instagram Live earlier this week between Facebook CEO Mark Zuckerberg and Instagram head Adam Moseri.
This is not the first feature that Instagram has added in recent weeks to entice the producer community to its platform rather than the clubhouse or other competitors. In March, Instagram created an option for creators to host a live room that allows up to four people to broadcast at the same time. The rooms were meant to appeal to creators who wanted to host live talk shows, expanded Q & As and more – all experiences that are often found in club houses. It also added the ability for fans to purchase badges to support hosts, catering to the needs of professional manufacturers.
Although the Instagram parent company Facebook already has a more direct clubhouse clone with live audio rooms on Facebook and Messenger, the company said it is not expected to launch in testing until this summer. And it will first be available to the group and public figures, not to the wider public.
The new features of Instagram Live, meanwhile, are rolling out to Instagram’s global audience on both iOS and Android starting today.