Instagram is giving its users a little more power to see what they want — and not see what they want No Want – in your Content Discovery Hub. The company on Tuesday introduced a new toggle called “Sensitive Content Control,” which allows anyone to screen posts they think might be offensive, hiding them from the Explore tab.
The new feature appears in the Settings menu and gives users the option to either allow more content that may be “disturbing or objectionable,” limit that content, or “limit even further.” The phrase is kind of weird but it acknowledges that the company’s moderation efforts aren’t perfect, and it’s realistic at least.
“You can think of sensitive content as posts that don’t necessarily break our rules, but may offend some people – such as sexually suggestive or violent posts,” Instagram said in the announcement.
ClearTips asked the company to detail what types of posts are examined under each category and if human or algorithmic moderation determines what is sensitive but did not receive a response.
We also asked whether the company has any plans to create separate toggles for violence and sexual content, given that many people who are comfortable with the latter find the bubble of violence between the app’s makeup tutorials and impressive junkets. may be less inclined to watch.
On Instagram, “sensitive” content is a huge catch-all category for content that allows it but doesn’t want to be seen as outright promotion. In its own guidelines on content, Instagram states that sexually suggestive content such as “photos of people in see-through clothing” do not qualify for the Explore tab. Instagram’s definition of sensitive content also includes dangerous forms of content such as “exaggerated health claims” and posts promoting weight loss supplements.
Instagram is notorious for over-policing content that the platform considers sexual. A campaign by black plus-size model Nyome Nichols-Williams successfully pressured the stage last year to relax one of its highly restrictive nudity rules.
Instagram referred to the new content controls as part of a new effort to give users more power to determine what appears in their feed. “We believe that people should be able to shape Instagram into the experience they want,” the company wrote in a blog post. Given that recent changes like being able to disable comments also give users more options.
While the company is giving users more control over its algorithms in some small ways, it is also looking at giving them less. Last month, Instagram began testing mixed algorithmic suggestions in the main feed, a design option that would let the company inject even more of the platform it wants you to see.