A new agreement between Hulu And Viacombs Hulu’s live TV streaming service will bring 14 new channels, while it will also renew the deal that allows Hulu To carry different cbs Broadcast stations and showtimes. According to ViacomCBS, the new multiyear distribution deal will allow Hulu + Live TV subscribers to stream cable networks such as Beta, Comedy Central, MTV, Nickelodeon, Paramount Network, VH1, CMT, Nick Jr., TV Land, BET Her for the first time . , MTV2, Nicktoon, TeenNick and MTV Classic.
With the Hulu agreement, the two top live TV streaming services available in the US will now outpace ViacomCBS Channel lineup. Hulu + Live TV is the largest of these two, with 4.1 million subscribers as of Disney’s Q4 income. Meanwhile, YouTube TV has 3 million subscribers as Alphabet’s Q4 revenue.
ViacomCBS entered into an agreement with Google TV-owned YouTube TV before 2020, which offered the same channel lineup and allowed DreamSight to continue with CBS broadcast stations and premium subscription channel Showtime.
Hulu + Live TV will now also be able to continue CBS Stations including CBS Sports Network, Pop TV, Smithsonian Channel and The CW, as well as Showtime .
Offering live TV streamers to the ViacomCBS cable lineup represents a different strategy than Viacom It was in the past before the merger with CBS in 2019. In previous years, this allowed Hullu as well as other streamers to fall into a deal like the now-discontinued PlayStation Q. Meanwhile, the company focused on more traditional carriage agreements with pay TV operators.
ViacomCBS has taken a different course in 2020, during its first full year as a new joint company. It carried out major carriage deals with Comcast, Dish, Verizon (ClearTips’s parents), NextStar, Meredith, Cox and Sinclair, but it entered into agreements with YouTube TV and Hulu for incremental revenue.
However, for streaming service customers, these deals are not always welcome. While it is good to gain access to new channels, such agreements have also increased subscription prices. Youtube For example, TV increased its price by 30% in June 2020 due to the addition of ViacomCBS channels.
Hulu announced in November 2020 that it would increase the prices of its live TV service to $ 65 per month starting December 18, 2020, due to rising programming costs. It did not attribute price increases to any specific deal at the time, but it has now become clear that ViacomCBS-led expansion of its live TV service was a factor in that decision.
ViacomCBS is related to YouTube TV and now Hulu raises questions about how the company plans to attract subscribers to its upcoming streaming service, Paramount +. The service, which will be an expanded and rebranded version of CBS All Access, is set to launch in 2021. Although Viacom CBS channels are not its only draw, they make up a good bit of its offering, apart from library content. CBS channels and shows like the original series, the new “Star Trek”.
“We are excited to reach an expanded agreement with Hulu, which underscores the value of our powerful portfolio of brands for next-generation TV platforms and audiences,” Ray Hopkins, president, US Network Distribution, Viacombs, new Said in a statement about. Deal. “Hulu remains a great partner, and this agreement ensures that Hulu + Live TV subscribers are now able to fully enjoy our leading content in news, sports and entertainment for the first time.”
When new channels become available on Hulu with Live TV, ViacomCB will not specify.