She counts celebs like Jordan Woods as fans.
Basma Hameed is a scar camouflage and micro pigmentation specialist who has worked with celebrities such as Jordan Woods, Anastasia Karanikolau and others. Left with a large scar on her face when she was two years old after a burn accident, she was invested, for personal reasons, into the world of deep camouflage and paramedical tattooing. Eventually, his research into medical aesthetics (as well as tons of trial and error at home) led him to open the Basma Hameed scar camouflage clinic in Toronto, and later a second location in Beverly Hills.
Today, Hameed unveiled Basma Beauty, a new brand whose first product is a buildable foundation wand that comes in 40 colors. “The foundation stick is suitable for all skin types and everyday use,” says Hameed. “It’s an ultra-hydrating, creamy formula with lots of feel-good ingredients such as aloe vera extract, apricot butter and vitamin E. [the texture] There is butter – it just melts into your skin with this flawless, satin-like finish. “
We chat with Hameed on the day of the launch of Basma Beauty to learn how she became a celeb-favorite scar camouflage expert.
Took you to the concept behind Basma Beauty.
“It was a lifelong dream of mine. When I was two years old, I burned half my face in an accident in the kitchen. Despite countless surgeries, doctors were unable to hide the bright red markings that brightened my face. As a result, I started wearing makeup at an early age. My association with makeup first fell out of necessity, but quickly blossomed into an obsession. I was obsessed with the colors, undertones, ingredients and chemistry behind the makeup formula.
“Makeup played a very important role in my life growing up. It helped me to feel confident on days when I had not felt my best. My childhood was anything but normal, but applying makeup made me feel like ‘jealous with a girl,’ and like a regular, high school student. But there were always things that bothered me about the beauty industry. I remember that when I used to ask for help when buying makeup, I immediately fell into the “scar-friendly” category in Pigeon-Holi. Choices were extremely rare and everything on my face felt thick and cake-y.
“I also felt that I could not belong to any beauty brand. I never saw myself – or anyone I knew, for that matter – in images and advertisements for beauty companies. It was always for these impossible ‘perfect’ girls. In 2018, I was finally able to bring to life my dream of developing a beauty brand. Basama Beauty is truly a brand for everyone – no matter your skin type, skin tone or undertones. We develop versatile, truly buildable and portable formulas that fit your lifestyle. “
You have said that at the age of 17 you started using various dermal techniques to reduce the color of your skin. What worked and what didn’t?
“I tried everything to reduce my scars – from lasers to surgeries to creams – but nothing worked. At the time, permanent makeup was slowly becoming popular and I had an idea: If the color can be implanted into the skin to mimic makeup, why can’t my skin color be applied to my scar? I presented the idea to every doctor, but each told me it was impossible. He said that scar tissue would not hold color and I would waste my time. I had nothing to lose at that point, so I decided to test my theory.
“One night, I developed a pigment that matched my skin tone, looked in the mirror and implanted it on my scar. The results were remarkable! I practiced on my own and learned a lot about color correcting along the way. And although the process took a little time to complete, the results kept getting better and better each time I tried. Eventually, I reached a point where I not only had great faith in how my mark appeared, but also how to do this process. This paved the way for the opening of my first clinic. “
Were you in school for medical aesthetics and were already planning to go down that path?
“I am an entrepreneur at heart. I have always loved to create and bring new ideas to life. When I saw the results of the scar camouflage treatment on my own, I knew that I wanted to use it to help others who, like me, were struggling with scars and their skin. I opened my first clinic in Toronto and I opened my second location in Beverly Hills when demand grew internationally.
“Although I studied medical esthetics before opening the clinic, the best training I have is from my life experience. Due to my accident, I had to learn a lot about the skin and how to treat it. Also, a process I developed never existed, so being able to work on my own and study the results was very beneficial each step. “
You work with many celebrities in your clinic. how did this happen?
“I was really lucky that my story went viral. I was featured on CNN, the trend, Cosmo, CBC, doctor even more. it was crazy! From that point on, the word spreads quickly about the effectiveness of the process I have developed. I noticed a lot of high-profile clients after receiving all the media attention and opening a clinic in Beverly Hills, making the process more accessible to them. “
What was the process to develop the Basama Beauty Foundation Stick?
“It took three years to develop The Foundation Stick for Basma Beauty. It was indeed a labor of love. We developed the formula from scratch because I had a very specific vision: I wanted the formula to be ultra-hydrating and easy to apply like a tinted moisturizer, but has creative coverage to match a liquid foundation. It took 15 iterations over a period of one year to get the formula correct. I use my skin as a baseline – if I can’t wear it myself, we’ll go back to the drawing board.
“Once we created the formula ourselves, the real challenge started: developing custom shades. From the beginning of this project, we were committed to having 40 sheds. I always felt that there was a gap in the shades available for foundation forms other than liquid foundation – whether it was pressed powder, stick foundation or tinted moisturizer. We pride ourselves on being one of the few stick foundations on the market that offer 40 colors! This shadow development process took another year.
“And then In college As we were about to start production, the epidemic hit. We were essentially at a standstill. It was a really difficult time because we were so close to the finish line but everything had to stop. In hindrance, it taught us that whatever situation or scenario is in front of us, we are able to adapt to it. The epidemic changed not only the role beauty and makeup played in people’s daily lives, but also how we shop. We have used that time to focus on developing features and content with the aim of designing our website and helping people buy online foundations – without trying on makeup. Being flexible in how we work is how I do business now.
What is your personal experience with using makeup to empower yourself?
“I am a firm man of conviction that you should do what makes you happy – period. We are all different and makeup is very personal. So I think the question is: why and how does one choose to wear it?
“I remember going to school every day wearing a full face of make-up and asking why I wear so much makeup. Whether or not it came from a place of genuine curiosity, there were always decision-making tasks. People from outside only saw makeup. But what they did not see was the emotional and physical pain resulting from my scar. It is really hard to know where someone else is coming from, and to know their trauma or their insecurities. So I think it’s irrelevant if I – or anyone else – wears makeup to hide or empower.
“My experience has taught me the importance of being supernaturally true to myself. And this is the brand. It does not matter how much or how little makeup you have worn. Beauty on its own terms! “