Carrying on an impressive 17-year (!) Tradition of designer collaboration, H&M has announced that its latest partnership is with London-based fashion designer, Simone Rocha. The collection will include women, menswear and hair wear, this is the first time the designer has delved outside the world of womenswear. The H&M x Simone Rocha collection will feature a full line of offerings including special occasion pieces, tulle dresses, knitwear, outerwear, casual T-shirts and accessories in each category – in particular, Rocha’s signature Sparkle Jewelery and Pearl-Embellished Footwear.
The best thing? You do not have to wait long to get your hands on the pieces of the collection. The H&M X Simone Rocha Collection will launch on 11 March 2021, coinciding with the 10-year anniversary of the Simone Rocha brand. To celebrate this milestone, the designer’s H&M collaboration will include silhouettes, fabrics and embellishments that pay homage to past collections and archival pieces, which are always a tribute to their dual heritage, both Ireland and Hong Kong Attribute to.
For the campaign, Rocha chose to work with a small group of friends and people who inspire her, such as stylist, collaborator and close friend Robbie Spencer, model and friend Tess McMillan, Advo and Keseva Ababa, and acclaimed normal people Actress Daisy Edgar-Jones.
“I am thrilled to be working with H&M in this special collection,” Rocha said in a statement. “It’s really a celebration of my brand’s signature, and those influences have shaped me. As a designer, and as a customer, I have been such a fan of the H&M collaboration concept. Margiela, Albert Elbaz, Côme des Garcons – This is such an amazing list of alumni to be a part of “.”