Will, Jada, Jayden and Willow are launching the gender-neutral brand Hemmons this month.
The Smith family is making their way to the beauty corridor. The power couple Will and Jada, together with their children, Jayden and Willow, have launched an environmentally friendly personal care brand called Heman. WWD Reported today.
Smith collaborated with beauty-brand incubator Mesa (which has partnered with celebs such as Taraji P. Henson and Priyanka Chopra Jonas for their own lines) for the project. According to Mesa, Hey Man is 99 percent plastic-free, packaging its vegan formulas in aluminum and paper containers. The name speaks for the overall mission of the family, a call-to-action to treat both our bodies and the planet well.
“For me, personal care is a practice that represents self-love,” Pinkett Smith, who is also the brand’s creative director, explained WWD. “COVID-19 has involved all of us, ourselves, stop and think about our routines, the values we live by and the products we use. From self-care rituals to natural, natural beauty, we are all looking for ways to enhance our lives and incorporate a more holistic approach to a healthier lifestyle from the comfort of our homes. “
Hayman is launching with four products: a foamy body wash enriched with moisturizing jojoba seed oil; A mild body lotion formulated with soothing aloe leaf juice and vitamin E; A natural deodorant that contains sweat-absorbing arrowroot powder; And a small fluoride toothpaste. Each body product also comes in many, gender-neutral odors, such as calming lavender vanilla, and using wasteful aroma ingredients.
Smith is no stranger to working together. In 2015, Will and Jada helped launch Just Water, a continuous sour spring water brand housed in plant-derived compartments.
The brand is now available exclusively at Target, and costs nothing more than $ 6 (USD). There is no word yet on when Hey Human will be available in Canada, but we will update this post with the latest information.