Hermes Birkenstocks: Why Are Celebrities Buying Them? – FASHION

(Photography via mschf / instagram)

Talk of cycling.

While much of the world rests at home amid the global health crisis and reiterating the idea of ​​ever wearing jeans, celebrities like Kylie Jenner are buying “Birkstocks”, a jaw dropping combination of Birkenstock sandals and Hermes Birkin. Bag.

They are produced by a brand known as MSCHF (pronounced “prank”), which also has its own app for those waiting for new drops. The brand asks in their Instagram bio that you not follow them, but, however, will accept anywhere from $ 34,000 to $ 76,000 USD for a pair of these celeb-seeking shoes. Yes – you need a large bank account to wear a Hermes bag deemed a better investment than sleeping on your feet.

Jenner, a well-known Hermes handbag collector, shared a photo of her latest cop on Instagram on February 16 – a pair of Birkenstock Arizona-style shoes with straps made of a black Birkin bag. according to new York Times, The only genuine Birkenstock is made from cork and rubber, while the leather comes from four Birkin bags that MSCHF had purchased through resort sites. Talk of cycling.

In Jenner’s post, the shoes – featuring the words “Birkinstock” and stamped on the side of the classic Hermes logo – were delicately adorned on top with what looked like a Hermes dupatta and packed inside an orange box “Made in NYC by MSCHF” on the inside. Jenner wrote “Thanks @mschf” on her post with two Black Heart emojis.

A pair of 'Birkinscock' sandals made out of Hermès bags
(Photography via Kylie Jenner / Instagram)

Other celebrities like Future of Music and Kehlani also have their own pair. It is not far-fetched to guess that Drake may have already snatched a pair, as he collects a Birkin bag for his future wife.

Brooklyn-based brand MSCHF is known as an “ideas factory”, which intends to release viral products every second and fourth Monday at 11 am (EST), according to its website. One of his most popular releases? Custom Nike Air Max shoes filled with holy water, called “Jesus Shoes”, sold for $ 1,800 USD. Other past droppings include a weed pipe made to look like a rubber chicken and a dog collar that turned into barking words.

So what exactly is MSCHF? Originally, he is an internet prankster, similar to Banksy’s choice. Some believe that their products are designed to make fun of hype-beast consumerism, but 23-year-old Daniel Greenberg, head of strategy at MSCHF, has said: “We want to destroy expensive things and make some of them new Be fascinated with making. “

“The Birkin bag is like a cultural meme, symbolizing a certain kind of wealth,” said 28-year-old Lucas Bentel, one of MSCHF’s creative directors. The point product and an accessible shoe will make people question the symbolism.

Birkenstock sandals have experienced many comebacks, as well as other former Uncool Dad shoes. They are on a pendulum, swinging back and forth between chic and something your dad wears barbecue with socks. Apparently, Jenner wouldn’t wear these bad boys to grill sticks – or would she?

While these do not appear to be formally accepted by Hermius or Birkenstock, the latter brand has partnered with brands such as Opening Ceremony, Valentino and Rick Owens in the past.

It is possible that “Birkstocks” will sell much faster, given how fast most of the MSCHF drops are. No one is telling what the brand will decide to make next, but if you are interested, you want to start saving your money.

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